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ANALISIS DAMPAK KUALITAS PELAYANAN DALAM MENGUKUR TINGKAT KEPUASAN KONSUMEN PADA INDOMARET AIR HITAM 4 PEKANBARU Aqsa, Muhammad Ali
Eko dan Bisnis: Riau Economic and Business Review Vol. 12 No. 4 (2021): Dinamika Kinerja, Pelatihan, dan Kepuasan Pelanggan di Era New Normal
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v12i4.355

Abstract

This research was conducted to determine the effect of service quality on customer satisfaction at Indomaret Air Hitam 4 Pekanbaru. In this study, the quality of service is believed to have an effect on customer satisfaction. The research method used is a quantitative research approach, where data is obtained through questionnaires to respondents and the scale used is the Likert scale. The sampling technique in this study used the Incidental Sampling technique, because the population in this study was too large. The data analysis technique used simple linear regression test and t test. The results of this study indicate that the coefficient has a positive value of 1.102, this indicates that if the quality of service is improved it will lead to an increase in customer satisfaction. And from the results of the t test, it was obtained that the t count was 29,631 > t table 1,984, then Ha was accepted, so it can be concluded that the quality of service has a significant effect on consumer satisfaction at Indomaret Air Hitam 4 Pekanbaru
ANALISIS DAMPAK KEPEMIMPINAN PADA UPAYA PENINGKATAN KINERJA GURU SMK X DI KOTA PEKANBARU AQSA, MUHAMMAD ALI; SYABILLA, WIWIN
Eko dan Bisnis: Riau Economic and Business Review Vol. 13 No. 1 (2022): Dinamika SDM dan Perilaku Konsumen dalam Dunia Pendidikan dan Perusahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v13i1.375

Abstract

: This research was conducted at SMK X in Pekanbaru. This study aims to determine the effect of principal's leadership on teacher performance at SMK X in Pekanbaru. The population in this study were all 36 teachers. The sampling technique in this study used the census method. The data analysis used in this study used quantitative methods. Based on the results of data processing carried out from the results of hypothesis testing with the t test, the t-count value (8.755) is greater than the t-table value (2.032), with a significant level of 0.000 <0.05, it can be concluded that Ho is rejected, which means leadership has a significant effect on teacher performance at SMK X in Pekanbaru. For the coefficient of determination (R2) the value of the coefficient of determination (R2) of 0.693 means that the contribution or contribution of the independent variable to the dependent variable is 0.693 or 69.3% while the remaining 30.7% is influenced by other variables that are ignored or not examined in this study