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All Journal Jurnal E-Bis: Ekonomi Bisnis Jurnal Cakrawala Ilmiah PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Kussudyarsana
Universitas Muhammadiyah Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Perubahan Kurikulum, Kualitas Layanan, Dan Personal Selling Terhadap Keputusan Pembelian Buku Paud Di CV. Media Utama Irfan Didi Wibowo; Kussudyarsana
Jurnal E-Bis Vol 7 No 1 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i1.1213

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perubahan kurikulum, kualitas pelayanan, dan personal selling terhadap keputusan pembelian buku-buku PAUD di Cv. Media Utama yang dimediasi kebutuhan produk. Teknik kuantitatif digunakan dalam metode penelitian ini. strategi untuk analisis data menggunakan perangkat lunak SPSS. Berdasarkan hasil penelitian ditemukan bahwa ternyata perubahan kurikulum tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan CV. Media Utama. Hasil penelitian menunjukkan bahwa ternyata perubahan kurikulum memang berpengaruh terhadap kebutuhan produk pelanggan dari CV. Media Utama. Hasil penelitian juga menunjukkan bahwa ternyata perubahan kurikulum juga tidak berpengaruh terhadap keputusan pembelian pelanggan yang dimoderasi oleh kebutuhan produk pelanggan dari CV. Media Utama. Kualitas pelayanan dan kebutuhan produk tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen buku CV. Media Utama. Terdapat pengaruh yang signifikan antara personal selling dengan keputusan pembelian konsumen.
MINAT BERKUNJUNG ULANG DAN WORD OF MOUTH PENGUNJUNG PADA DE TJOLOMADOE Mahmudi Nur Arifin; M. Farid Wajdi; Kussudyarsana
Jurnal Cakrawala Ilmiah Vol. 3 No. 2: Oktober 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of responsibility (reliability), tangible (direct evidence), responsivenes (responsiveness), assurance (guarantee), empathy (empathy), tourist satisfaction on tourist satisfaction in de Tjolomadoe through visitor quality service as a mediating variable. The population in this study were de Tjolomadoe visitors who had visited. A sample search was carried out by distributing questionnaires online or offline in December 2021 and getting 180 respondents. After the selection was made, 100 samples were obtained that met the requirements and criteria in this study. Then data analysis was carried out using the Partial Least Square (PLS) – SEM approach with the help of SmartPLS version 3.0 software. The results of the study show that: (1) tangible has no significant effect on tourist satisfaction, so the first hypothesis is rejected. (2) reliability has no significant effect on tourist satisfaction, so the second hypothesis is rejected. Based on the results obtained reliability does not prove a positive influence on tourist satisfaction. (3) responsiveness has no significant effect on tourist satisfaction, so the third hypothesis is rejected. Based on the results obtained, responsiveness does not prove a positive influence on tourist satisfaction. (4) assurance has a significant effect on tourist satisfaction, so the fourth hypothesis is accepted. (5) empathy has a significant effect on tourist satisfaction, so that the fifth hypothesis is accepted. (6) tourist satisfaction has a significant effect on word of mouth, so that the sixth hypothesis is accepted. (6) tourist satisfaction has a significant effect on intention to revisit, so the seventh hypothesis is accepted. (7) Tourist satisfaction has a direct, positive and significant influence on the intention to revisit de Tjolomadoe tourists. (8) Tourist satisfaction does not mediate the direct effect of service quality on word of mouth tourists from de Tjolomadoe. (9) Tourist satisfaction does not mediate the direct effect of service quality on tourists' intention to revisit de Tjolomadoe
The Influence of Brand Experience, Brand Engagement, and E-WOM on Brand Equity of Lenovo Laptop Products Rizky Oktaviani Isba; Kussudyarsana
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.776

Abstract

This study aimed to analyze the influence of brand experience, brand engagement, and electronic word of mouth (e-WOM) on brand equity for Lenovo laptop products. The research employed a quantitative method with purposive sampling, collecting data from 160 Lenovo users in Indonesia through structured questionnaires. Data analysis utilized validity and reliability tests, classical assumption tests, and multiple linear regression. The findings revealed that brand experience, brand engagement, and e-WOM had positive and significant effects on brand equity. Among these, e-WOM had the strongest impact, indicating the critical role of consumer communication in enhancing brand perception. Although the research successfully highlights important factors influencing brand equity, it is limited by the demographic concentration of young respondents and the reliance on self-reported data. This study contributes originality by integrating brand experience, engagement, and e-WOM in a single model within the Indonesian technology market context. It offers practical value for marketers seeking to strengthen brand positioning in increasingly digitalized markets
The Influence of Affiliate Marketing, Content Marketing, and Product Uniqueness on Purchase Decisions in Fashion TikTok Shops in the Digital Era Aprilia Galih Raka Siwi; Kussudyarsana
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.848

Abstract

This scholarly investigation aimed to explore the effects of affiliate marketing, content marketing, and product distinctiveness on the purchasing behaviors of TikTok Shop users in the fashion sector. A quantitative research design was utilized, incorporating a carefully crafted questionnaire that was administered to a cohort of 160 individuals who met specified inclusion criteria. The acquired data were analyzed through multiple linear regression methodologies to determine both the separate and combined impacts of the three independent variables. The results demonstrated that all three variables had a positive and statistically significant impact on purchasing decisions, with product distinctiveness showing the most substantial effect. The regression analysis indicated that 55.5% of the variance in purchasing decisions could be explained by these variables. Despite its meaningful contributions, the study is limited by its small sample size, regional constraints, and the exclusion of other potentially significant factors, such as pricing strategies, brand loyalty, and perceived consumer value. This research contributes to the existing literature by integrating the three marketing variables within the context of short-form video-driven e-commerce and provides practical insights for marketers seeking to enhance consumer engagement and boost sales performance on TikTok Shop.
Co-Authors Aprilia Galih Raka Siwi Irfan Didi Wibowo M. Farid Wajdi Mahmudi Nur Arifin Rizky Oktaviani Isba