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Perancangan Sistem Otomatis Transaksi Pembayaran Pada Marketplace UMKM Menggunakan Metode Crawling Horspool Rifki Kosasih; Eko Sri Margianti; Suryadi Harmanto; Didin Mukodim; Hendri Dwi Putra
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 6, No 4 (2022): Oktober 2022
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v6i4.4803

Abstract

UMKM MAPAN is one of the UMKM communities consisting of 300 UMKM entrepreneurs who are currently developing and located in the Depok area. These UMKM provide a wide variety of products to be marketed. In marketing these products, these UMKM group still uses the conventional method, is still by face-to-face with the buyer, so they have to rent a place first and are still limited in marketing online. This method has many weaknesses, such as the high cost of renting a place and the difficulty of finding a strategic location to market the product. Therefore, in this study, an e-commerce marketplace web system was created that could accommodate 300 UMKM MAPAN entrepreneurs in marketing their products. In addition, an automatic system for payment transactions on the UMKM marketplace was also created using the Horspool crawling method so that it could make it easier for UMKM entrepreneurs to print payment transaction reports. Based on the research results, the success rate of report printing is 100%. In this study, the complexity of the Horspool algorithm is O(n) with n is length of pattern while the time complexity of the Horspool algorithm is O(m+σ) with m is length of search string.
Color image enhancement using filtering and contrast enhancement Budi Utami Fahnun; Lukman Safri Andani; Hadyan Mardhi Fadlillah; Hendri Dwi Putra
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3678

Abstract

Image is an efficient media for information and communication. Filtering on image enhancement is one of the processes in image processing to reduce noise in the image. This study uses the type of noise Salt & Pepper to be applied to flower images and scenic images that the author uses in this study as a comparison test of filtering methods. Filters used in testing and comparison are Median Filter, Mean Filter, and Gaussian Filter. This research also applies the Contrast Enhancement process to highlight certain aspects contained in the image. From the results of testing and comparison of filtering methods it can be concluded that the best method for handling Salt & Pepper noise is Median Filter, which has the best MSE value is 0.7329 to the worst MSE value is 26,766, the best RMSE value is 0.8561 to the worst RMSE value is 5.1736, and the best PSNR value is 49,513 to the worst PSNR value is 33,889 . This research concludes that it has succeeded in making an application of Image Enhancement and comparison Using Median Filter, Mean Filter, Gaussian Filter, And Contrast Enhancement using MATLAB 2016b which can reduce Salt & Pepper noise.
The Influence of Social Media Marketing, e-WOM, Brand Awareness, and Brand Image on Brand Loyalty of Herbs Product Hendri Dwi Putra; Ditiya Himawati; Dona Suzana; Dina Melia Oktavilantika
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2105

Abstract

One business that is not yet known and has a good effect on health is the herbal extract of gambier, gambir extract herbs can increase health stamina and reduce the effects of smoking on society, this is what makes CV Uncaria Herbal Indonesia (UHI) as a herbal pioneer from gambir extract want to do an analysis that affects brand loyalty in each of its products. This research aims to determine and analyze the influence of social media marketing, e-WOM, brand awareness, and brand image on brand loyalty at Uncaria Herbal Indonesia. The method of this research in this research was a questionnaire filled out by respondents, namely CV UHI customers who are active on social media. A sampling of 150 respondents in this study using the Accidental Sampling method. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of social media marketing, e-WOM, Brand awareness, and brand image on Brand loyalty.