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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Nita Komala
Universitas Bhayangkara Jakarta Raya
Economics, Econometrics & Finance

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PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BIMBA SOLUSI KIDS UNIT CANDRABAGA BEKASI Ratri Dwi Euisnawati; Nita Komala; Endah Prawesti Ningrum
Jurnal Ilmiah Akuntansi dan Manajemen Vol 18 No 2 (2022): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v18i2.1536

Abstract

This study aims to examine the effect of marketing strategy and service quality on customer satisfaction at Bimba Solutions Kids Unit Candrabaga Bekasi. The sampling used is as many as 130 consumers. The sampling technique is using the saturated sample technique and using the SPSS version 25 application. The results of this study indicate that the marketing strategy variable, namely 0.000 <0.05, has a positive and significant effect on consumer satisfaction. Service quality variable that is 0.000 <0.05 has a positive and significant effect on customer satisfaction at Bimba Solutions Kids Unit Candrabaga Bekasi. So it can be concluded that the marketing strategy and service quality have a simultaneous effect on customer satisfaction at Bimba Solutions Kids Unit Candrabaga Bekasi.
Co-Authors Ningrum, Endah Prawesti Ratri Dwi Euisnawati