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Store Atmosphere Analysis Moderates the Effect of Food and Beverage Quality and Service Quality on Consumer Satisfaction at Atlas Coffee and Bike in Pekanbaru City Widya Handayani; Irham Fahmi; Sayed Mahdi; Zulfadli
International Journal of Management Science and Information Technology Vol. 2 No. 2 (2022): July - December 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i2.774

Abstract

The purpose of this study is to see and understand consumer behavior in the food and beverage business from the literature side of the study on store atmosphere which moderates the influence of food and beverage quality and service quality on customer satisfaction at Atlas Coffee and Bike in Pekanbaru City. The results showed that the store atmosphere, the quality of food and beverage services affect customer satisfaction at Atlas Coffee and Bike. In this study using the operational method of variables consisting of exogenous and endogenous variables where the exogenous variables are Store Atmosphere (X1), Food and Beverage Quality (X2), Service Quality (X3), then the endogenous variable is Consumer Satisfaction (Y). Consumers have full expectations to enjoy the atmosphere at Atlas Coffee and Bike to the fullest and want satisfaction, moreover the food and beverage business has dimensions that are more than just basic consumption needs but also want a recreational atmosphere. The results of this study are very useful for management, it can increase revenue and expect consumers to make repeat visits.
Google Classroom-Based Blended Learning Learning Tool to Improve Scientific Literacy and Critical Thinking Skills of Students in Chemical Bonding Material Pera Marita; Adlim; Andi Ulfa Tenri; Muhammad Syukri; Habibati; Zulfadli; M Hasan; Ibnu Khaldun
Jurnal Penelitian Pendidikan IPA Vol 11 No 10 (2025): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i10.2794

Abstract

The purpose of this study was to obtain high-quality google classroom-based Blended learning learning tools to improve scientific literacy and critical thinking skills of class X students of Public Senior High School 3 Langsa. and find out the differences in the increase in scientific literacy of class X students of Public Senior High School 3 Langsa after the application of Google Classroom-based Blended Learning learning tools. This research consisted of two stages. The first stage is R & D. Based on the type of research, this research is research and development (R & D). The development in this study follows the development procedure developed by Borg & Gall. The population in this study were all students of class X at Public Senior High School 3 Langsa City which consisted of 6 MIA classes, namely 180 students. Meanwhile, which were selected using the purposive sampling method. The results of the study show that Google Classroom-based Blended Learning learning tools have been developed to improve scientific literacy and critical thinking skills of class X students of Public Senior High School 3 Langsa. These tools are in the form of valid and effective lesson plans and worksheets to improve students' scientific literacy and critical thinking.