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Asep Suhendar Aprilia
Universitas Perjuangan Tasikmalaya
Humanities Social Sciences

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Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian : (Survei Konsumen Pada Perusahaan Sandal Nandar Jaya Tasikmalaya) Asep Suhendar Aprilia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 6: Oktober 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i6.809

Abstract

This study aims to determine the simultaneous and partial effect of product quality, promotion, Purchasing Decisions At The Sandal Nandar Jaya Company, Tasikmalaya City. The method used in this research is a survey research method. Research data obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS. The results of this study indicate that product quality, promotion, simultaneously significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. product innovation has a significant effect on purchasing decisions.
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