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All Journal Jurnal Office Economics and Digital Business Review
Adrianah Adrianah
STIMI YAPMI MAKASSAR
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Lagging in the Interior Village (Study of Government Participation in Community Development in Pariangan Village, Polewali Mandar Regency) Adrianah Adrianah; Asniwati Asniwati; Yusra Nginang
Jurnal Office Volume 7, Number 1, January-June 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i1.20308

Abstract

This study aims to find out the shape of the backwardness of inland Villages in Luyo Sub-district Polewali Mandar District and GoVernment Participation in the existing development in Kecamatan Luyo Polewali Mandar Regency.  This type of research is qualitative.  Research  Sites  in  Kecamatan  Luyo Polewali      Mandar      District.      Determination or retrieval of informant/respondent in this research by purposive sampling,  as many as 7 people with a background as goVernment apparatus and society. Data collection techniques are done by observation,   interView, and documentation with the following data: 1. Primary data, 2. Secondary data, and analyzed by using descriptive analysis technique (general, summarizing the Various signals, moVement, or real social phenomenon). The results of this research are 1. The Form of Backwardness of Inner Village in Luyo Sub-district Polewali Mandar Regency. The Village is still categorized as a  lagging  Village.  2.  Government  participation  in  the  development  and community participation to build inland areas
Kontribusi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Ghefa Therapy Center Yusra Nginang; Asniwati Asniwati; Adrianah Adrianah; Rukmana Sari
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.957

Abstract

This research aims to determine the Contribution of Service Quality to Customer Satisfaction at Ghefa Therapy Center both partially and simultaneously. This study employs quantitative descriptive research. The population in this research is all customers of Ghefa Therapy Center, and the sample taken as respondents is 100 people, selected through random sampling. Data collection is conducted through observation techniques and structured questionnaires. The data analysis techniques used include descriptive analysis, validity test, reliability test, multiple linear regression analysis, correlation test, T-test, F-test, and classical assumption test. The research results indicate that simultaneously, the independent variables have a significant and positive effect with a contribution value of 31%, and the rest is influenced by other variables. Partially, all variables have a positive effect, with staff courtesy and information openness being the most significantly and positively influential.
Pengembangan Program Pemasaran untuk Meningkatkan Brand Awareness pada Taman Kanak-Kanak Akhlakul Karimah Yusra Nginang; Adrianah Adrianah; Asniwati Asniwati; Rukmana Sari
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1578

Abstract

Penelitian ini bertujuan untuk mengembangkan program pemasaran yang efektif guna meningkatkan brand awareness pada TK Akhlakul Karimah. TK Akhlakul Karimah adalah lembaga pendidikan yang fokus pada pembentukan karakter dan akhlak mulia pada anak usia dini. Meskipun memiliki program pendidikan yang berkualitas, TK Akhlakul Karimah menghadapi tantangan dalam meningkatkan kesadaran merek di kalangan masyarakat luas. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pihak manajemen sekolah, observasi langsung, serta analisis dokumen dan materi promosi yang ada. Hasil penelitian menunjukkan bahwa meskipun TK Akhlakul Karimah memiliki program pendidikan yang unggul, masih terdapat kekurangan dalam strategi pemasaran yang diterapkan. Program pemasaran yang dikembangkan dalam penelitian ini meliputi berbagai aspek, seperti peningkatan aktivitas promosi melalui media sosial, penyelenggaraan event terbuka untuk masyarakat, kerjasama dengan komunitas lokal, serta peningkatan kualitas konten promosi yang menggambarkan nilai-nilai unik dari TK Akhlakul Karimah. Implementasi program ini diharapkan dapat meningkatkan kesadaran merek dan menarik minat orang tua untuk mendaftarkan anak-anak mereka di TK Akhlakul Karimah. Hasil penelitian ini diharapkan dapat memberikan kontribusi praktis bagi TK Akhlakul Karimah dalam mengembangkan strategi pemasaran yang efektif, serta menjadi referensi bagi lembaga pendidikan lainnya yang menghadapi tantangan serupa dalam meningkatkan brand awareness.
Co-Authors Asniwati Asniwati Rukmana Sari Yusra Nginang