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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Ida Ayu Agung Nindya Arlista
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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PENGARUH MODAL, JAM KERJA, DAN PENGGUNAAN OJEK ONLINE TERHADAP PENDAPATAN USAHA BIDANG KULINER DI KOTA DENPASAR Ida Ayu Agung Nindya Arlista; Made Suyana Utama
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.10.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i10.p05

Abstract

The MSME sector became the backbone of the economy during the pandemic that swept across the world, causing many people to lose their jobs so that urban communities chose the trade sector as a way of survival. Culinary business is a business that is easy to run because the capital required is relatively small and does not need a higher education background. Along with the development of technology and people's lifestyles, entrepreneurs are required to always innovate so as not to be out of date. This study aims to analyze the simultaneous and partial effect of capital, working hours, and the use of online motorcycle taxis on business income in the culinary sector in Denpasar City. The research sample is MSMEs in the culinary field in Denpasar City with a total sample of 99 obtained using a non-probability sampling method, namely accidental sampling. The data analysis technique used in this study is multiple linear regression analysis with data collection methods using questionnaires. The results of the analysis found that simultaneously and partially the variables of capital, working hours, and the use of online motorcycle taxis had an effect on business income in the culinary field in Denpasar City..
Co-Authors IM Suyana Utama