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All Journal Jurnal Geografi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Journal Analytica Islamica
Muhammad Alfikri Matondang
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Earth & Planetary Sciences Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYSIS OF SPATIAL MANAGEMENT IN REGIONAL DEVELOPMENT PLANNING (CASE STUDY: MEDAN CITY) Muhammad Alfikri Matondang
JURNAL GEOGRAFI Vol 14, No 2 (2022): JURNAL GEOGRAFI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jg.v14i2.36643

Abstract

Spatial planning is an area pattern created or built based on planning, aiming to develop a sustainable spatial design. This study aims to analyze the spatial way of Medan City and its relation to regional development planning. This study uses an empirical juridical method using data from government agencies and literature studies. The results of this study include Medan City spatial planning is regulated in Medan City Regional Regulation No. 13 of 2011 concerning Medan City's regional spatial plan for 2011-2031 and Medan City's Regional Regulation No. 2 of 2015 regarding detailed spatial planning and Medan City zoning regulations for 2015-2035. Spatial planning depends on structural components and space utilization patterns arranged in spatial planning. Spatial planning in Medan City cannot be equated with other cities. The future spatial planning policy is a public policy that must be transparent and fair and accommodate the interests of various levels of society so that the community's involvement as development actors in the planning, utilization, and control of space is necessary. Spatial management in the city of Medan must combine structural and non-structural so that the city's objectives will achieve spatial planning.Keywords: Spatial Planning, Planning, Regional Development, Medan City
Analysis of the Role of Social Media in Increasing the Tourist Attraction of Nakny Funland Nova Natasha; Muhammad Alfikri Matondang
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25395

Abstract

This research aims to analyze the social media promotion strategies implemented by Nakny Funland in increasing the attraction and interest in visiting tourists. Using a qualitative approach and case study method, this research explores the planning, implementation and effectiveness of digital promotions carried out at these educational and cultural-based tourist attractions. Data was obtained through in-depth interviews with managers and analyzed using the Miles, Huberman, and Saldana models, and its validity was tested through source triangulation. The research results show that Nakny Funland synergistically integrates marketing mix elements (4Ps) in their digital strategy: products are packaged through narrative visual content on Instagram and TikTok; prices are managed through bundling promotions and thematic discounts; information distribution is carried out completely online; and promotion becomes the core of the strategy through platform segmentation, user-generated content (UGC) based content, and visual emotional campaigns. Social media not only functions as a one-way communication tool, but also as a two-way interaction space that builds emotional attachment and increases visitor loyalty. Data-driven evaluations, such as social media insights and visit correlation, strengthen the effectiveness of this strategy. This research shows that an adaptive and data-based "digital first" promotion model can be a blueprint for managing similar tourist attractions in the competitive digital marketing era.
Public Relations Strategy Of Sidomulyo Village Government In Maintaining A Positive Image In Sibiru-Biru District, Deli Serdang Regency Rendi Ramadhan; Muhammad Alfikri Matondang
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 3 (2026): Agustus 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i3.2026.1933-1941

Abstract

This study aims to determine the Public Relations strategies employed by the Sidomulyo Village Government to maintain a positive image in Sibiru-Biru District, Deli Serdang Regency. This study employed qualitative methods with a descriptive approach. Eight informants were selected using purposive sampling. These included the Village Head, Village Secretary, BPD Chair, community leaders, village residents, and Karang Taruna (Youth Organization) administrators. Data collection involved observation, in-depth interviews, and documentation. Data analysis involved data reduction, data presentation, and conclusion drawing. The results indicate that the Sidomulyo Village Government implements various Public Relations strategies through two-way communication with the community, holding village meetings, information transparency, utilizing social media as a means of public communication, and providing responsive public services. These strategies have been effective in increasing public trust in the village government, thereby maintaining its positive image. Supporting factors for these strategies include communicative leadership, support from community organizations, transparent budget management, and community participation. Inhibiting factors include limited human resources, low digital literacy among some residents, and unequal community participation.
Co-Authors Nova Natasha Rendi Ramadhan