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Idiannor Mahyudin
Program Studi Magister Ilmu Perikanan Universitas Lambung Mangkurat Banjarbaru
Environmental Science

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PREFERENSI KONSUMEN TERHADAP PRODUK KERUPUK IKAN HARUAN DI KOTA BANJARMASIN Nur Hidayat Eko Prasetyo; Leila Ariyani; Idiannor Mahyudin
EnviroScienteae Vol 18, No 3 (2022): ENVIROSCIENTEAE VOLUME 18 NOMOR 3, NOVEMBER 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v18i3.14798

Abstract

One of the ways to develop this Snakehead Fish cracker product is by knowing consumer preferences for Snakehead Fish crackers, and helping producers to determine whether the products they make have met the expectations of consumers. This study aims to analyze consumer preferences for Snakehead Fish crackers in the city of Banjarmasin. This research method is qualitative using organoleptic test for sensory factors, interviews and questionnaires for psychological factors and marketing factors. Producer location is done by purposive sampling method. Where it is known the location or place of production of Snakehead Fish crackers, namely 10 groups in Banjarmasin City. Based on the results obtained, it can be concluded that of the three preference factors, namely sensory, psychological and marketing, the assessment of all respondents is above 70. Sensory factors are between 72 – 86, psychological factors are 89 – 97 and marketing factors are 71 – 79. Preference results are in the form of Most of the suggestions written are in the marketing factor, which is 57%, for suggestions on the sensory factors 34% and others including those who have received or not given 9% advice and consumer advice.
PENGELOLAAN DAN PENGEMBANGAN TEMPAT PENDARATAN IKAN AIR TAWAR KOTA BANJARMASIN Sulaiman Sulaiman; Idiannor Mahyudin; Ahmadi Ahmadi
EnviroScienteae Vol 18, No 3 (2022): ENVIROSCIENTEAE VOLUME 18 NOMOR 3, NOVEMBER 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v18i3.14792

Abstract

Fishery production from public waters has contributed greatly to the development of the fisheries and marine sector. This study aims to analyze and develop a place to find freshwater fish in the city of Banjarmasin. The research location was determined purposively (purposive sampling) was the Banjarmasin City Freshwater Fish Landing Site as one of the Regional Technical Service Units (UPTD) at the Banjarmasin City Food Security, Agriculture and Fisheries Service. Data analysis was done by analyzing the condition of the Banjarmasin Freshwater TPI and SWOT analysis (Strengths, Weaknesses, Opportunities, Threaths). The condition of fisheries at the Fish Landing Place (TPI) in Banjarmasin is still very high, this can be seen from the activities that take place every day, the number and value of fish production throughout 2021, the number of fishing boats moored, and fish transport cars whose resources continue to increase. , as well as the area of land that has not been used optimally. One of the strengths that support the existence of TPI is the location of TPI Air Tawar in Banjarmasin City which is very strategic with road access that is very easy to reach, both by land and water.
Co-Authors Leila Ariyani Nur Hidayat Eko Prasetyo Rony, Zahara Tussoleha Sulaiman Sulaiman