Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Maria Tielung
Universitas Sam Ratulangi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF BRAND LUXURY, BRAND AWARENESS, AND PERCEIVED QUALITY ON PURCHASE INTENTION OF IPHONE IN MANADO Agtjoh Evard Rumapea; Willem Alfa Tumbuan; Maria Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.555 KB) | DOI: 10.35794/emba.v10i3.41961

Abstract

The purpose of this study is to determine the influence of brand luxury, brand awareness, and perceived quality toward consumer purchase intention on iPhone product in Manado. The population on this study consist of society in Manado that buy iPhone product, which the value is unknown. Based on Roscoe analysis, number of sample are 80-100 respondent. This study use incidental samplings as the sampling technique. And for the data analysis is used in this study is multiple regression analysis. This study uses theSPSS 26 program. Keywords: Brand Luxury, Brand Awareness, Perceived Quality, and Purchase Intention  
Co-Authors Agtjoh Evard Rumapea Willem Alfa Tumbuan