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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rangga Saputra Karundeng
Universitas Sam Ratulangi Manado
Economics, Econometrics & Finance

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The Effect of gamification, design and service on marketing strategy of Mobile Legend (ML) in Manado Rangga Saputra Karundeng; Stanss L.H.V.J Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.943 KB) | DOI: 10.35794/emba.v10i3.42742

Abstract

This study aims to determine the effect of gamification on the marketing strategy of Mobile Legend (ML) in Manado, the effect of design on the marketing strategy of Mobile Legend (ML) in Manado, the effect of service on the marketing strategies of Mobile Legend (ML) in Manado and the effect of gamification, design and service simultaneously on the marketing strategy of Mobile Legend (ML) in Manado. The research approach used in this research is quantitative using associative method. Collecting data in this study using research questionnaires. The data analysis technique in this study used multiple linear regression analysis. The results showed that (1) Gamification had a significant effect on the Marketing Strategy of Mobile Legend (ML) in Manado, (2) Design had a significant effect on the Marketing Strategy of Mobile Legend (ML) in Manado, (3) Service had a significant effect on the Marketing Strategy of Mobile Legend (ML) in Manado and (4) Gamification, Design and Services have a significant effect on the Marketing Strategy of Mobile Legend (ML) in Manado
Co-Authors Fitty Valdi Arie Stanss L.H.V.J Lapian