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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Indonesian Journal of Multidisciplinary on Social and Technology

Emilia M. Gunawan

Sam Ratulangi University

Author-ID : 5599293

Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Published : 4 Documents Claim Missing Document

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Articles

Selling Vibes or Selling Product? The Role of Store Atmosphere on Consumer Loyallty Sheren Yen Yen Hong; David P. E. Saerang; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to identify how is the store atmosphere affected the consumer loyalty. The sample size used for this research was 15 informants of Starbucks Manado that already reach gold level in their membership. . Increase persistence, Triangulation and using reference materials was applied to confirm the attributes of each statements and to assess the validity and reliability. The result shows that Store Atmosphere it does affected the consumer loyalty â€“ comprising 6 elements: Lighting, Music, Aroma, Temperature, Spatial Planning and Building design. It was found that Store atmosphere plays a significant role in Starbucks Manado consumer loyalty. However, the music is not all agreed because of personal preferences.Â

Determination Analysis of Online Investment Intention in Post-Pandemic Era Ricardo Julio Mamahit; S.L.H.V. Joyce Lapian; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Increased investment is an important factor in determining income level. Increasing investment can be done by increasing the intention to invest first. Investment intention is a feeling of wanting to pay attention to investment activities or wanting to invest. Therefore, to increase public investment intention, especially in post-pandemic era, it is necessary to know what factors influence this intention, and how they affect it. This study aims to analyze the influence of Financial Literacy, Perceived Risk and Subjective Norms on Online Investment Intention. This research was conducted using quantitative methods. Multiple Regression Analysis method is used to analyze the influence of the independent variables toward the dependent variable. Sample were taken from the millennial generation in Manado City with a total sample of 100 respondents. The results of this study indicate that Financial Literacy and Subjective Norm have a positive and significant influence on Online Investment Intention, while Perceived Risk has a negative and significant influence on Online Investment Intention. The results also indicate that Financial Literacy, Perceived Risk and Subjective Norms simultaneously influence Online Investment Intention positively and significantly.

THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT IBOX MANADO TOWN SQUARE Kimberly Virgin Langie; Paulus Kindangen; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The aim of this research is to analyze the effect of experiential marketing and customer satisfaction towards customer loyalty at IBOX Manado Town Square. The data used in this research is a primary data, collected from over 100 respondents who are the customers of IBOX Manado Town Square. The sampling technique used in this research is purposive sampling. The data was processed by path analysis. The results showed that the experiential marketing have directly positive and significant effect on customer loyalty at IBOX Manado Town Square and customer satisfaction have a positive and significant effect on customer loyalty at IBOX Manado Town Square. Experiential marketing indirectly have a positive and significant influence on customer loyalty through customer satisfaction at IBOX Manado Town Square.Keywords: experiential marketing, customer satisfaction, customer loyalty

The Influence of Eco-Labeling, Environmental Concern, and Packaging Aesthetics on Generation Z’s Intentions to Purchase Ready-To-Drink Beverages in North Sulawesi Belinda W. M. Lintong; Willem J.F. Alfa Tumbuan; Emilia M. Gunawan
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13797

Growing environmental concerns, increasing packaging waste, and the widespread consumption of ready-to-drink (RTD) beverages have heightened the importance of sustainability-oriented marketing and consumer research. This study examines the simultaneous and partial influence of eco-labeling, environmental concern, and packaging aesthetics on Generation Z's purchase intention toward RTD beverages in North Sulawesi. The study also contributes to understanding how informational environmental cues, internal environmental values, and visual product attributes collectively shape sustainable consumption intentions. A quantitative explanatory design was employed using a structured questionnaire administered to 200 Generation Z respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS. The results show that eco-labeling, environmental concern, and packaging aesthetics simultaneously have a significant influence on purchase intention, explaining 66.6% of its variance. Partially, environmental concern has the strongest positive and significant influence, followed by packaging aesthetics, which also demonstrates a significant positive effect. In contrast, eco-labeling has no significant individual influence on purchase intention. These findings indicate that Generation Z's purchase intention toward RTD beverages is driven more strongly by internal environmental values and immediately observable product appeal than by eco-labels alone. The study highlights the importance of integrated sustainability-oriented marketing strategies that combine credible environmental communication, consumer awareness, and visually appealing packaging to encourage sustainable consumption.

Co-Authors Belinda W. M. Lintong David P. E. Saerang Kimberly Virgin Langie Paulus Kindangen Ricardo Julio Mamahit S.L.H.V. Joyce Lapian Sheren Yen Yen Hong Willem J.F. Alfa Tumbuan

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