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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Hamluddin Hamluddin
Institut Bisnis Muhammadiyah
Humanities Languange, Linguistic, Communication & Media Other

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PARTICIPATORY COMMUNICATION OF BEKASI CITY RESIDENTS IN COVID 19 VACCINATION ACTIVITIES Hamluddin Hamluddin; Tatik Yuniarti; Febrianto Nugroho; Sahrul Budiman; Rizqyututa Primadiansyah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 11 No 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4617

Abstract

It has been argued that the provision of suitable participatory communication can improve people’s participation especially for taking Covid 19 vaccines. The present study aims to analyze the participatory communication of Bekasi local government to reach their goal, making minimum of 30% Bekasi population receiving vaccine. The present study uses a descriptive qualitative approach through observation, interviews and documentation. Four key informants are interviewed while mass messages from the key informants are observed. The results of present study suggest that participatory communication related to the administration of Covid 19 vaccines to Bekasi residents involve Regional Work Units (SKPD) to the lowest local apparatus such as Neighborhood Association (RT) and Citizens Association (RW). Messages are spread using WhatsApp Groups of each RT. In addition, residents who have not taken the vaccine will be encouraged to take vaccines at the nearest vaccination posts.
PARTICIPATORY COMMUNICATION OF BEKASI CITY RESIDENTS IN COVID 19 VACCINATION ACTIVITIES Hamluddin Hamluddin; Tatik Yuniarti; Febrianto Nugroho; Sahrul Budiman; Rizqyututa Primadiansyah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 11 No. 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4617

Abstract

It has been argued that the provision of suitable participatory communication can improve people’s participation especially for taking Covid 19 vaccines. The present study aims to analyze the participatory communication of Bekasi local government to reach their goal, making minimum of 30% Bekasi population receiving vaccine. The present study uses a descriptive qualitative approach through observation, interviews and documentation. Four key informants are interviewed while mass messages from the key informants are observed. The results of present study suggest that participatory communication related to the administration of Covid 19 vaccines to Bekasi residents involve Regional Work Units (SKPD) to the lowest local apparatus such as Neighborhood Association (RT) and Citizens Association (RW). Messages are spread using WhatsApp Groups of each RT. In addition, residents who have not taken the vaccine will be encouraged to take vaccines at the nearest vaccination posts.
MARKETING COMMUNICATION STRATEGIES FOR INCREASING THE SALES OF DIGITAL PRINTING PRODUCTS Hamluddin Hamluddin; Marcellino Daffa Arya Wibowo
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 13 No. 2 (2023): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v13i2.7304

Abstract

The printing industry, especially digital printing, has experienced rapid advancement amidst fierce competition and increasing technological progress. Marketing communication strategies have become crucial in achieving product marketing goals. This study focuses on understanding marketing communication strategies in the printing industry, specifically digital printing. Utilizing the 7P marketing mix theory, the study employs a qualitative descriptive method with data collection through observation, interviews, and documentation. The post- positivism paradigm is adopted with triangulation technique for data validity. The aim is to uncover company marketing strategies, enhance sales, and identify supporting and hindering factors in marketing. The results of the current study show that the implementation of marketing strategies seem to yield positive effects. The latter points are caused by factors such as product quality, affordable price and excellent after-sales quality. The implications of the results are also discussed.
The Role of Organizational Communication in Improving the Quality of Service at a Beauty Clinic Sofiah Ranti; Budi Suswanto; Hamluddin Hamluddin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 14 No. 1 (2024): Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v14i1.8208

Abstract

Communication in an organization is a communication process that involves superiors, subordinates and other stakeholders in the organization. In an organization, communication is important in improving the quality of service, as is done by a beauty clinic in Bekasi, Indonesia. Therefore, this research aims to analyze the role of organizational communication in improving service quality. This research uses a constructivist paradigm. Apart from that, this research design is descriptive qualitative in which this research aims to investigate the circumstances, conditions, existence of the research site, and others that have been mentioned and explained in the form of a report. The instruments of this research are observation, interviews and documentation. The results of the present research show that the quality of beauty clinic services can be considered good because of the role of good organizational communication. In this case, communication actors work together to achieve good organizational goals.
Co-Authors Budi Suswanto Febrianto Nugroho Marcellino Daffa Arya Wibowo Rizqyututa Primadiansyah Sahrul Budiman Sofiah Ranti Yuniarti, Tatik