Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen, Bisnis dan Kewirausahaan
Fajar Adhi Purwaningrum
Politeknik Tri Mitra Karya Mandiri
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Analisis Strategi Promosi terhadap Penerimaan Siswa Baru pada SMK IPTEK Cilamaya Fajar Adhi Purwaningrum; Ujang Sumarjono
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5069

Abstract

This study aims to analyze promotional strategies for new student admissions at SMK IPTEK Cilamaya. Data were obtained through observation, interviews and questionnaires. This type of research is a qualitative analysis of the data available at the school. The analysis technique used is SWOT analysis, which is data processing to obtain the results of analyzing internal factors (strengths and weaknesses) and external factors (opportunities and threats). The indicators used in this study are product indicators and promotion indicators. The results of research to 81 respondents showed that in the product indicator the highest results were obtained in the strongly agree category with a score of 289 or 26.83%, while in the promotion indicator the highest results were obtained in the disagree category showing a score of 285 with a percentage of 29.05%,
The Influence of Work Discipline, Competency, and Motivation to Employee Performance on PT. SPV Joko Rustanto; Fajar Adhi Purwaningrum
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12475

Abstract

Employee performance data of PT. The SPV in 2024 shows that the average employee performance is still not optimal. Several causative factors are suspected to be due to low work discipline, competence and motivation of employees. This study aims to obtain empirical evidence and obtain clarity of phenomena and conclusions about the influence of work discipline, competence, and motivation on the performance of employees of PT. SPV both partially and simultaneously. For research purposes, the methods used in this study consist of descriptive and verifiable methods. Data collection was carried out by means of field research, through the distribution of questionnaires that were structured using the Likert scale. Data analysis to describe each variable using scale range analysis. Meanwhile, to describe the influence of work discipline, competence and motivation on employee performance using path analysis. The results of the study showed: 1) Work discipline is in the high-scale range, competence is on a high scale, motivation is in the high-scale range and employee performance is in the high-scale range, 2) Work discipline, competence and motivation partially affect the performance of PT. SPV, and 3) Work discipline, competence and motivation simultaneously affect the performance of employees of PT. SPV with an amount of 31.0%.
Co-Authors Joko Rustanto Ujang Sumarjono