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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat)
Arum Rovarti Ningsih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Capacity Building Training for Administrators to Improve the Management of Harapan Makmur Village-Owned Enterprise in Tebing Tinggi Village: Pelatihan Peningkatan Kapasitas Pengurus dalam Rangka Meningkatkan Pengelolaan BUMDES Harapan Makmur Desa Tebing Tinggi Anthony Hamzah; Angga Pramana; Eko Wahyudi; Rahmadini Payla Juarsa; Jeany Ristia; Chandra Gunawan; Nur Hasnah; Vivin Jenika Putri; Anania Rahmah; Arum Rovarti Ningsih; Nadya Novianti Dwi Putri; Addiena Syahvina Nasution; Masyitah; Fikratul Ikhsan; Fadlila Endyra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 5 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/

Abstract

BUMDes Harapan Makmur was established with the aim of developing the village's economic potential through business units based on local resources, including the management of agricultural tools, trade in agricultural products, and equipment and transportation rental services. The businesses run by BUMDes have not yet been operating optimally. This is due to a lack of competent human resources, a lack of external support, and limited access to training and outreach at BUMDes Harapan Makmur. This community service program aims to identify strategic steps to increase the capacity of BUMDes management for suntainability. The methods used in the preparation stage included surveys and Focus Group Discussions (FGDs), while the implementation and evaluation stages followed. The training results indicated that BUMDes Harapan Makmur has several potential business units that can be developed, namely the Rice Milling Unit (RMU), a 5-hectare oil palm plantation, agriculture and livestock businesses, oil palm plantations (5 ha) and rice fields (70 ha), provision of agricultural production facilities (saprodi), agricultural services (RMU, rice field plowing), and travel services. Implications in increasing the capacity of administrators through capacity building training for administrators, optimization of agricultural tools and agricultural inputs, socialization and community empowerment
PEMBUATAN VIDIO DIGITAL MARKETING MAKANAN KERUPUK SAGU KHAS KUANSING Angga pramana; Arum Rovarti Ningsih; Dwi Visti Rurianti; Eko Wahyudi; Rahmadini Payla Juarsa; Jeany Ristia; Chandra Gunawan; Nur Hasnah; Vivin Jenika Putri; Anania Rahmah; Tito Handoko
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.5020

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi usaha mikro, kecil, dan menengah (UMKM) untuk memasarkan produk secara lebih efektif melalui media online. Penelitian ini bertujuan membuat video digital marketing sebagai sarana promosi kerupuk sagu khas Kuantan Singingi (Kuansing), Riau, yang merupakan produk pangan tradisional bernilai ekonomi tinggi. Proses pembuatan video dilakukan melalui tahapan perencanaan konsep, pengambilan gambar, pengeditan, hingga distribusi melalui platform media sosial seperti Instagram, Facebook, dan TikTok. Konten video menonjolkan keunikan bahan baku sagu lokal, proses produksi yang higienis, serta nilai budaya yang melekat pada produk. Hasil implementasi menunjukkan bahwa penggunaan video digital marketing mampu meningkatkan daya tarik konsumen, memperluas jangkauan pasar, dan memperkuat citra merek kerupuk sagu. Strategi ini diharapkan menjadi langkah efektif untuk meningkatkan daya saing UMKM lokal di era transformasi digital. Kata kunci: digital marketing, kerupuk sagu, UMKM, Kuantan Singingi, video promosi
Co-Authors Addiena Syahvina Nasution Anania Rahmah Angga Pramana Anthony Hamzah Chandra Gunawan Chandra Gunawan Dwi Visti Rurianti Eko Wahyudi Fadlila Endyra Fikratul Ikhsan Handoko, Tito Jeany Ristia Masyitah Nadya Novianti Dwi Putri Nur Hasnah Rahmadini Payla Juarsa Vivin Jenika Putri