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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Journal of Engineering Science and Technology Management
Arum Rovarti Ningsih
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Capacity Building Training for Administrators to Improve the Management of Harapan Makmur Village-Owned Enterprise in Tebing Tinggi Village: Pelatihan Peningkatan Kapasitas Pengurus dalam Rangka Meningkatkan Pengelolaan BUMDES Harapan Makmur Desa Tebing Tinggi Anthony Hamzah; Angga Pramana; Eko Wahyudi; Rahmadini Payla Juarsa; Jeany Ristia; Chandra Gunawan; Nur Hasnah; Vivin Jenika Putri; Anania Rahmah; Arum Rovarti Ningsih; Nadya Novianti Dwi Putri; Addiena Syahvina Nasution; Masyitah; Fikratul Ikhsan; Fadlila Endyra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 5 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/

Abstract

BUMDes Harapan Makmur was established with the aim of developing the village's economic potential through business units based on local resources, including the management of agricultural tools, trade in agricultural products, and equipment and transportation rental services. The businesses run by BUMDes have not yet been operating optimally. This is due to a lack of competent human resources, a lack of external support, and limited access to training and outreach at BUMDes Harapan Makmur. This community service program aims to identify strategic steps to increase the capacity of BUMDes management for suntainability. The methods used in the preparation stage included surveys and Focus Group Discussions (FGDs), while the implementation and evaluation stages followed. The training results indicated that BUMDes Harapan Makmur has several potential business units that can be developed, namely the Rice Milling Unit (RMU), a 5-hectare oil palm plantation, agriculture and livestock businesses, oil palm plantations (5 ha) and rice fields (70 ha), provision of agricultural production facilities (saprodi), agricultural services (RMU, rice field plowing), and travel services. Implications in increasing the capacity of administrators through capacity building training for administrators, optimization of agricultural tools and agricultural inputs, socialization and community empowerment
PEMBUATAN VIDIO DIGITAL MARKETING MAKANAN KERUPUK SAGU KHAS KUANSING Angga pramana; Arum Rovarti Ningsih; Dwi Visti Rurianti; Eko Wahyudi; Rahmadini Payla Juarsa; Jeany Ristia; Chandra Gunawan; Nur Hasnah; Vivin Jenika Putri; Anania Rahmah; Tito Handoko
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.5020

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi usaha mikro, kecil, dan menengah (UMKM) untuk memasarkan produk secara lebih efektif melalui media online. Penelitian ini bertujuan membuat video digital marketing sebagai sarana promosi kerupuk sagu khas Kuantan Singingi (Kuansing), Riau, yang merupakan produk pangan tradisional bernilai ekonomi tinggi. Proses pembuatan video dilakukan melalui tahapan perencanaan konsep, pengambilan gambar, pengeditan, hingga distribusi melalui platform media sosial seperti Instagram, Facebook, dan TikTok. Konten video menonjolkan keunikan bahan baku sagu lokal, proses produksi yang higienis, serta nilai budaya yang melekat pada produk. Hasil implementasi menunjukkan bahwa penggunaan video digital marketing mampu meningkatkan daya tarik konsumen, memperluas jangkauan pasar, dan memperkuat citra merek kerupuk sagu. Strategi ini diharapkan menjadi langkah efektif untuk meningkatkan daya saing UMKM lokal di era transformasi digital. Kata kunci: digital marketing, kerupuk sagu, UMKM, Kuantan Singingi, video promosi
Analysis of Added Value Brownies Product Using the Hayami Method (Case Study: Syiaghi MSME in Pekanbaru City) Arum Rovarti Ningsih; Pramana, Angga; Putri, Nadya Novianti Dwi; Ihsan, Fikratul; Endyra, Fadlila; Masyitah, Masyitah
Journal of Engineering Science and Technology Management (JES-TM) Vol. 6 No. 1 (2026): Maret 2026
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v6i1.433

Abstract

Syiaghi MSMEs have turned their brownie business into a value-added and competitive venture. A study to analyze the added value and competitiveness of brownies produced by Syiaghi MSMEs in PekanbaruThis study applies a quantitative approach using both primary and secondary data. Primary data was collected through direct observation (survey) at Syiaghi MSMEs and interviews with business owners. Secondary data was collected through library studies and other documents. Respondents in this study were determined using the purposive sampling method. Respondents were selected based on the type of brownies marketed (baked brownies), high daily production volume, and marketing to several campuses and stores. The selected respondents were business actors from Syiaghi MSMEs in Pekanbaru City. The analysis of the added value of brownies used the Hayami method. Based on the results of the research conducted on Syiaghi MSMEs with brownie products, it can be concluded that processing flour into brownies provides positive added value. The added value obtained was IDR 398,792 with an added value ratio of 71%, which is relatively high. This indicates that the processing is able to significantly increase the economic value of the product compared to the raw materials. Syiaghi SME is able to manage the production process efficiently through a combination of raw materials, labor, technology, and appropriate packaging. The high added value contributes positively to business profits, production efficiency, and the competitiveness of brownies in the market, making this business viable and promising for further development.
Co-Authors Addiena Syahvina Nasution Anania Rahmah Angga Pramana Angga Pramana, Angga Anthony Hamzah Chandra Gunawan Chandra Gunawan Dwi Visti Rurianti Eko Wahyudi Endyra, Fadlila Fadlila Endyra Fikratul Ikhsan Handoko, Tito Ihsan, Fikratul Jeany Ristia Masyitah Masyitah Masyitah Nadya Novianti Dwi Putri Nur Hasnah Putri, Nadya Novianti Dwi Rahmadini Payla Juarsa Vivin Jenika Putri