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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Prosiding Seminar Nasional Official Statistics
Parma Dwi Widy Oktama
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Nowcasting Jumlah Penumpang Kereta Api di Indonesia Menggunakan Indeks Google Trends Parma Dwi Widy Oktama
Seminar Nasional Official Statistics Vol 2021 No 1 (2021): Seminar Nasional Official Statistics 2021
Publisher : Politeknik Statistika STIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.366 KB) | DOI: 10.34123/semnasoffstat.v2021i1.820

Abstract

Jumlah penumpang kereta api merupakan salah satu indikator strategis di sektor transportasi. Rilis data yang dilakukan BPS dengan jeda waktu tiga puluh hari sejak berakhirnya bulan amatan, menjadikan kondisi indikator ini tidak diketahui secara real time. Dengan trend penggunaan mesin pencari di internet yang semakin masif dewasa ini, penelitian ini bertujuan untuk mengkaji kemungkinan pemanfaatan Indeks Google Trends (GT) untuk melakukan nowcasting sehingga didapatkan kondisi indikator lebih awal. Hasil penelitian menunjukkan bahwa indeks GT dan official statistics yang dirilis BPS memiliki korelasi kuat dan kesamaan pola pergerakan dari waktu ke waktu. Penerapan Indeks GT ke dalam pemodelan runtun waktu menggunakan time series regression dan SARIMAX mampu mendekati nilai aktual variabel respon dengan cukup baik. Selain itu terbukti bahwa pemanfaatan indeks GT dapat meningkatkan akurasi peramalan model. Dengan time series regression, hasil nowcasting jumlah penumpang kereta api di Indonesia pada bulan Agustus 2021 adalah sebesar 9,03 juta orang.
Website Quality, Brand Awareness and Purchase Intention: Online Property Purchase Behaviour Budiarti, Rima; Parma Dwi Widy Oktama
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12521

Abstract

This paper aims to look at online property purchase behavior during the COVID-19 pandemic by consumers as seen from purchase intention on the influence of website quality, brand awareness, and smart lifestyle. Data were collected using a questionnaire through online survey. Data were analyzed using SmartPLS. The results show that the quality of websites (QW) has a significant and positive influence on smart lifestyle (SL) and purchase intention (PI). Brand awareness (BA) also has significant and positive influences on SL and PI. A positive influence and a significant influences were also found between SL and PI. This study has strengthened property purchase behavior theory is influenced by the quality of websites, brand awareness, and smart lifestyle during the COVID-19 pandemic. Based on this research, in line with the smart lifestyle in the community, the property marketplace company must improve the quality of the website by making it more accessible to anyone and increasing brand awareness, especially in the Generation X and Generation Y groups who are very connected online and are potential buyers or property tenants.
Co-Authors Budiarti, Rima