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All Journal Jurnal Ekonomi Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos) Ekonomia
Aditya Pratama
Universitas Ahmad Dahlan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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COLD CALLING IN THE DEVELOPMENT OF THE MARKETPLACE TO PURCHASE DECISIONS FOR FOOD AND BEVERAGE PRODUCTS IN YOGYAKARTA Aditya Pratama; Sukardi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the development of marketing technology for today's food and beverage products. This study aims to provide an overview of the most influential forms of marketing to be carried out during the development of Marketplace and E-commerce. This research is quantitative research, by distributing questionnaires to student respondents who are familiar with the current business phenomenon. The results showed that digital marketing and the use of word of mouth (WOM) had a positive and significant effect on purchasing decisions, while face-to-face selling and telemarketing had no significant effect on purchasing decisions. The application of changing promotional strategies from conventional to digital marketing has become a productive way of doing marketing because it has significant positive potential
Implementasi Strategi Operasi Manufaktur Hijau Menuju Keberlanjutan Manufaktur Aditya Pratama; Suci Nurfadila
Ekonomia Vol. 12 No. 2 (2022): Oktober
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/itbis-e.v12i2.253

Abstract

Dunia memiliki munculnya isu-isu lingkungan yang berkaitan dengan kegiatan industri. Kinerja lingkungan sertapersepsi konsumen dan pemahaman yang lebih komprehensif tentang pengaruh pengetahuan merek terhadapevaluasi dan produk ramah lingkungan mendorong industri manufaktur untuk menciptakan inovasi “greenmanufacturing”, sebagai kombinasi tindakan, inisiatif dan teknik yang mempengaruhi lingkungan, kinerja sosialdan ekonomi dan membantu mengurangi dampak operasional yang negatif. Penerapan Green Manufacturing belummemberikan dampak yang signifikan bagi dunia industri, terutama di negara-negara berkembang. Namun padakenyataannya, industri di negara maju telah memperketat persaingan dalam penerapan “Produk Hijau”. Tidak hanyauntuk ramah lingkungan, tetapi juga untuk memberikan lebih banyak manfaat dan kebutuhan masyarakat denganpertumbuhan pelanggan. Selain dampak terhadap lingkungan, penerapan green manufacturing juga dapatmeningkatkan keuntungan industri itu sendiri, baik dari segi pasokan bahan baku, kegiatan operasional, persepsikonsumen, dll. Selain itu dapat mempengaruhi rantai pasok kegiatan manufaktur sehingga bahwa "ManufakturBerkelanjutan" dapat dicapai di masa depan. Dengan menggunakan tinjauan literatur, dapat membuat pemahamanyang lebih baik tentang pentingnya penerapan green manufacturing dan mengaitkannya dengan pencapaianmanufaktur berkelanjutan di masa depan.
The Kekuatan Adaptasi: Eksplorasi Praktik Resiliensi oleh Wirausaha Perempuan di Lingkungan Industri Kreatif Indonesia Aditya Pratama
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 6 No 1 (2024): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31595/lindayasos.v6i1.1183

Abstract

In densely populated Indonesia, startup growth is relatively low compared to neighboring countries such as Singapore, Thailand and Malaysia. Based on the 2021 MSME Online Data System (ODS), the number of female entrepreneurs is 86,325 (47.99%) and the number of male entrepreneurs is 93,574 (52.01%). In fact, many women in the business world can contribute to the progress of a country, especially by driving the economy. Based on the results of the research conducted, it can be concluded that women entrepreneurs have moderate resilience. This means that women entrepreneurs have reasonable abilities to overcome and adapt to serious events and problems in life. The aim of this research is to determine the resilience of women entrepreneurs in everyday life and in the male-dominated business world. The subjects of this survey were 50 female entrepreneurs. The data collection method in this research used the Reivich & Shatte Resilience Quotient Test Scale (RQ test). The data analysis technique used is descriptive statistics. The expected test results use a normality test with a normal distribution. The homogeneity test shows the results of a normal population distribution. The results of the one-sample t-test show that the hypothesis that women entrepreneurs have a certain level of resilience is accepted. Key Words : Entrepreneur, Resiliensi, Womenpreneur.
Co-Authors Suci Nurfadila Sukardi