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All Journal International Journal of Social Science and Business Journal of Scientech Research and Development
Yasir
Universitas Riau, Pekanbaru, Indonesia
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Environmental Communication through Corporate Social Responsibility in Overcoming Peatland Fire Problems Yasir
International Journal of Social Science and Business Vol. 7 No. 1 (2023): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i1.50878

Abstract

Corporate communications should be integrated with environmental conservation campaigns. This research aims to explore the role of Pertamina's CSR in overcoming environmental problems related to peatland fires in Bukit Batu District, Bengkalis Regency. The researcher used a qualitative method with a case study approach. The subjects of this research are Pertamina's CSR practitioners and the community. The results show that Pertamina's CSR contributes in campaigning for environmental sustainability and preventing forest fires through the program of "Kampung Gambut Berdikari". CSR communication is carried out on a group basis, namely the Tunas Makmur Farmers Group and the Fire Care Community (MPA) forum to tackle and prevent fires on peatlands. These CSR activities increases environmental awareness and improves the economic welfare of the community. The activities are based on the development of peat arboretum ecotourism and the development of pineapple plantations. This peat arboretum ecotourism becomes an important communication medium to educate the farming community, school students, youth and also visitors. CSR activities should not only be oriented towards corporate image, but its success can be imitated, transmitted and developed in other areas prone to fire disasters.
STRATEGI KOMUNIKASI DIGITAL JERHEMY OWEN DALAM KAMPANYE RESTORASI LINGKUNGAN MELALUI PROGRAM WENANAM DAN WENGALIR DI TIKTOK Liza Fahriani; Maharani Anjani Putri; Syaiful Misgiono; Yasir
Journal of Scientech Research and Development Vol 8 No 2 (2026): JSRD, December 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v8i2.1645

Abstract

Penelitian ini menganalisis strategi komunikasi digital yang digunakan Jerhemy Owen dalam kampanye restorasi lingkungan melalui program WENANAM dan WENGALIR di TikTok, serta mengkaji bagaimana strategi tersebut mendorong partisipasi publik. Pendekatan kualitatif dengan metode analisis konten diterapkan terhadap 15 video TikTok dengan jumlah penayangan tertinggi, terdiri atas 9 video WENANAM dan 6 video WENGALIR. Data dikumpulkan melalui observasi digital, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa Jerhemy Owen menerapkan lima strategi utama yang saling terintegrasi: (1) membangun kredibilitas melalui konten visual otentik; (2) membangun kedekatan emosional melalui storytelling berbasis pengalaman nyata; (3) mengaktifkan audiens melalui interaktivitas dialogis; (4) mengarahkan tindakan melalui call to action tersistematis; serta (5) mengevaluasi dan mengembangkan strategi secara berkelanjutan. Kampanye WENANAM berhasil menanam 10.000 bibit pohon di Kampung Cibulao, Bogor, hanya dalam waktu kurang dari delapan jam setelah konten pertama diunggah target awal 5.000 pohon terlampaui. Kampanye WENGALIR berhasil menghadirkan akses air bersih bagi sekitar 1.500 warga di Desa Wokowoe dan Wokodekororo, NTT. Penelitian ini menyimpulkan bahwa komunikasi digital berbasis influencer berpotensi besar dalam meningkatkan kesadaran dan partisipasi publik, namun memerlukan penguatan mekanisme aksi konkret agar dampaknya lebih bermakna dan berkelanjutan.
Co-Authors Liza Fahriani Maharani Anjani Putri Syaiful Misgiono