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All Journal TAZKIYA JOURNAL OF PSYCHOLOGY
Andi Supandi Suaid Koentary
Faculty of Psychology Universitas Indonesia
Social Sciences

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Psychological Test Development: Innovative Behavior at Work for Startup Employee Andi Supandi Suaid Koentary; Adrian X. Qitana
‎‎‎TAZKIYA Journal of Psychology Vol 10, No 2 (2022): TAZKIYA Journal of Psychology
Publisher : Fakultas Psikologi UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tazkiya.v10i2.21868

Abstract

The majority of Indonesia's startup companies failed during the early phase of the company. One factor contributing to this failure is the lack of Innovation brought up by the company. Human resource in the company plays an important role in fostering Innovation. Studies showed employee innovative work behavior is the main factor that drives company innovation. This research aims to construct Innovative Behavior at Work scale that is reliable, valid, have good items and norms for score interpretation purposes. The research subjects were an employee who works in a startup company. The result showed that the scale has high internal consistency, valid, and the items discriminate individual capabilities. The norm used in this scale is within group norms with a standard score of M=10 and SD=3.
The Effect of Parasocial Relationship on Online Impulsive Buying Tendency: Exploring the Role of Financial Literacy and Self-Control Ivana Sheruly; Andi Supandi Suaid Koentary
‎‎‎TAZKIYA Journal of Psychology Vol 11, No 2 (2023): TAZKIYA Journal of Psychology
Publisher : Fakultas Psikologi UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tazkiya.v11i2.31281

Abstract

Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online shopping experiences can trigger positive emotions that drive impulsive buying behavior, especially in women where self-esteem and body image have been proven to be contributing factors. The urgency to examine this issue has been amplified by the COVID-19 pandemic, which has been found to stimulate impulsive buying. With self-control and financial literacy as moderating factors, researchers are focusing on the phenomenon of impulsive buying among women in their early adulthood, as this age group is considered the most vulnerable to impulsive buying behavior. Researchers aim to investigate how self-control and financial literacy might mitigate the influence of parasocial relationships on impulse buying tendencies, with the ultimate goal of preventing individuals in early adulthood from getting trapped in the cycle of impulsive buying and its long-term ripple effects. Participants in this study are 195 women aged 18 to 25 who have a favorite celebrity figure and had purchased beauty products in the previous two months. According to the findings of simple regression analysis, parasocial relationships affect impulsive purchasing tendencies (F(1.191) = 12.100, p < .05,  = .059,  = .054). It was also discovered that self-control has a moderating role on the influence of parasocial relationships toward impulse buying tendencies (R =.4172, F(1.191) = 13.4189, p < .05), but financial literacy has no moderating role.
Co-Authors Adrian X. Qitana Ivana Sheruly