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All Journal Pixel : Jurnal Ilmiah Komputer Grafis
Ruth Ardianti
Universitas Sains dan Teknologi Komputer
Education

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Persepsi Estetika Masyarakat Indonesia Terhadap Karya NFT Populer Ruth Ardianti; Ely Andra Widharta
Pixel :Jurnal Ilmiah Komputer Grafis Vol 15 No 2 (2022): Vol 15 No 2 (2022): Jurnal Ilmiah Komputer Grafis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v15i2.913

Abstract

This is a descriptive study that examines the Indonesian people's comprehension of NFT and the popularity of NFT (Non-Fungible Token) using qualitative and quantitative data analysis. Since the explosion of Ghozali Everyday's NFT works in Indonesia in 2021, it has been an attraction for the Indonesian people to learn "What is NFT" and "How does NFT work?". The objectives of this study are as follows: (1) to establish the features of popular NFT goods among users; and (2) to assess Indonesian people's aesthetic opinion of the popularity of NFT products. The findings revealed that; first, the aesthetic analysis of The most popular works in the NFT Opensea marketplace have various features, including (a) character selection, (b) picture object capture, (c) style selection, and (d) usage value. It is believed that this research would aid in understanding the situation of the Indonesian people about societal phenomena, particularly NFT (non-fungible tokens), so that they may be utilized as references for the academic community, users, or art watchers with an interest in NFT products.
Co-Authors Ely Andra Widharta