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Dyah Rachmawati Sugiyanto
Badan Riset dan Inovasi Nasional (BRIN)
Humanities Languange, Linguistic, Communication & Media

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THE SHIFTING PARADIGM IN INDONESIAN FILM DISTRIBUTION DURING THE COVID-19 PANDEMIC Muhammad Yunus Patawari; Dyah Rachmawati Sugiyanto
Profetik: Jurnal Komunikasi Vol 15, No 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i2.2352

Abstract

Cinemas or movie theaters are one of the industries that can hold its own amidst digital disruption. As a means of distribution and exhibition of conventional films, cinemas have the ability to adapt themselves to various digital innovations; starting from the audio-visual projection device, ticketing, payment system to 3D technology. The existence and survival of a cinema rely on two factors, namely film distribution and moviegoer factors, the COVID-19 pandemic has shifted these two factors. If previously movie distribution and moviegoing occurred conventionally, the two activities have shifted considerably to online distribution/streaming. This study analyzed the paradigm shift in film distribution and moviegoing during and after the pandemic using a “three-stage model of theory building” as an analytical tool which is part of the descriptive-qualitative methodology. The results showed that the COVID-19 pandemic is an anomaly that is shifting the paradigm in conventional film distribution as evidenced by the fact that it is not new media that pose a threat to the existence of cinemas, but the insubstantial social functions and cinema activities during the pandemic. There are five factors why cinemas will continue to develop as a film distribution and exhibition medium post COVID-19: cinema adaptation, big screen sensation, entertainment and social values, historical values, and economic factors.
Co-Authors Muhammad Yunus Patawari