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Pengaruh Profitabilitas Terhadap Pengungkapan Corporate Social Responsibility (CSR) Perusahaan High Profile Nofrivul Nofrivul; Yeni Melia; Ade Novelino
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4528

Abstract

This study aims to examine the effect of profitability on disclosure of Corporate Social Responsibility (CSR). The research method used is quantitative research with secondary data documentation in the form of financial reports or accountability reports published by the company for the period 2016-2018. With a total sample of 24 High Profile companies listed on the IDX. The statistical analysis used was a simple linear regression analysis that was preceded by a normality and linearity test as a prerequisite for the regression test and then tested for the significance of the regression coefficient (t-test) and the correlation test. The results of the hypothesis test are profitability affects the disclosure of Corporate Social Responsibility (CSR). Keywords : Profitability, Corporate Social Responsibility, ROA, Global Reporting Initiative Index
Pengaruh Orientasi Pasar,Orientasi Kewirausahaan,dan Kreativitas Strategi Pemasaran yang Diintervening Inovasi Terhadap Kinerja Bisnis di Dama Group Meagika Surya Putri; Nofrivul Nofrivul; Mirawati Mirawati; Khairul Marlin
Jurnal Manajemen Bisnis Syariah Vol 4, No 1 (2024): Jurnal Manajemen Bisnis Syariah
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mabis.v4i1.12088

Abstract

The aim of this research is to determine the influence of market orientation, entrepreneurial orientation and marketing strategy creativity intervening with innovation on business performance in the Dama Group. The research was conducted using a quantitative approach. The data analysis technique uses Structural Equation Modeling (SEM) analysis with smartPLS version 4.1.0.0. Based on the research results, it was found that market orientation variables, entrepreneurial orientation and marketing strategy creativity had an influence on business performance variables in the Dama Group. The variables market orientation, entrepreneurial orientation and marketing strategy creativity influence the innovation variable at Dama Group. The innovation variable has no effect on the business performance variable at Dama Group. The market orientation variable has no effect on business performance where innovation intervenes at Dama Group. The entrepreneurial orientation variable has no effect on business performance where innovation intervenes at the Dama Group. The marketing strategy creativity variable has no effect on business performance where innovation intervenes at Dama Group.