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All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga
Abdulraheem Mulikat
University of Ilorin
Education

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Dynamism of Sports Marketing on Organization of Professional Football clubs in Kwara State Nigeria Abdulraheem Mulikat
COMPETITOR: Jurnal Pendidikan Kepelatihan Olahraga Vol 14, No 1 (2022): February
Publisher : UNIVERSITAS NEGERI MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/cjpko.v14i1.32484

Abstract

This study investigated the dynamism of Sports Marketing in the organization of professional football clubs in Kwara State, Nigeria. The objectives of this study were to assess the relationship between advertisement, a brand of sports product, and the organization of professional football clubs. A descriptive research design of survey type was used. The population for the study comprises sports administrators in the sports council and management of Kwara United and Abubakar Bukola Saraki Football club. A multistage sampling procedure was used to select 120 respondents. The researchers-structured questionnaire was used for the study. The instrument was validated by experts in the Department of Human Kinetics Education and Marketing Department, University of Ilorin. The reliability level of the Instrument was established through the test re-test method using Pearson Product Moment Correlation (PPMC). A correlation co-efficiency of 0.87r was obtained. The administration of the instrument was done by researchers. The data collected were analyzed using Inferential Statistics of Pearson Product Moment Correlation (PPMC) at a 0.05 alpha level. The result revealed that there was a significant relationship between advertisement, branding of sports products, and organization of professional football clubs. The study recommends that there is a need for clubs management and other stakeholders at various clubs to encourage the private sector to partner with them in the area of market strategies by placing their advertisement on the club jersey.
Economic Impact of Covid-19 Pandemic on Sports Tourism in Kwara State, Nigeria Abdulraheem Mulikat; Falaye Elijah Kayode
COMPETITOR: Jurnal Pendidikan Kepelatihan Olahraga Vol 14, No 1 (2022): February
Publisher : UNIVERSITAS NEGERI MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/cjpko.v14i1.32491

Abstract

Sport tourism serve as economic catalyst of any Nation, therefore, this study investigated Economic impact of covid-19 pandemic on sports tourism in Kwara State. The objectives of this study were to: (i) evaluate the relationship between sports income generated on sports centers and closure of hotels and sports tourism. Descriptive research design of survey type was used for the study. The population of the study comprised of all Hoteliers, staff of sports council and sports marketers. Stratified and purposive sampling technique was used to select 100 respondents. Researchers designed questionnaire was used for the study. The instrument was validated by lecturers in the Department of Human Kinetics Education University of Ilorin and lecturers in the Department of Human Kinetic & Health Education, Kwara State University. A correlation coefficient of 0.68 was obtained. The instrument was administered by the researchers. The data collected were analysed using inferential statistic of Pearson Product Moment Correlation (PPMC). The result of the findings revealed that income generated on sports centers, closure of hotel have economic impact and sport tourism during covid-19 pandemic in Kwara State. Based on the findings of this study, it was recommended that people should be encouraged to embark on digitalization of sports in term of sales of sports products and viewing of sports events on social media so as to enhance effective participation in sports tourism.
Co-Authors Falaye Elijah Kayode