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Farida Indriani
Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH FOOD QUALITY, FOOD SAFETY, DAN TIME SAVING ORIENTATION MELALUI KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN ANNISA CATERING PADA MASA PANDEMI COVID-19 Muhammad Adhitya Ramadhani; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

At the beginning of 2020 the world was shocked by the outbreak of a virus such as influenza and the disease was called Coronavirus disease 2019 (COVID-19). With this pandemic, consumer behavior has changed to full their needs. One of them is behavior in terms of purchasing food. For various reasons such as quality of food, food safety and orientation to save time, many consumers choose daily catering services to meet their daily food needs. Annisa Catering is one of the many catering businesses that are trying to adapt to this change in behavior. This study aims to determine how these three factors influence to build consumer loyalty Annisa Catering through customer satisfaction as an intervening variable. This research was conducted using a survey method to 115 respondents who had purchased Annisa Catering home catering more than once by filling out a questionnaire containing statements related to the variables used in this study. The data obtained were analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) 24 program. The results of this research indicate that of the 7 proposed hypotheses, all hypotheses were successfully accepted positively significantly. Hypothesis 1 food quality on consumer satisfaction, Hypothesis 2 food safety on consumer satisfaction, Hypothesis 3 Time Saving Orientation on consumer satisfaction, Hypothesis 4 food quality on consumer loyalty, Hypothesis 5 food safety on consumer loyalty, Hypothesis 6 time saving orientation on consumer loyalty, and Hypothesis 7 consumer satisfaction on consumer loyalty.
ANALISIS PENGARUH PRODUK, PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI REVIEW KONSUMEN (Studi Kasus Pada Pengguna Platform Blibli.com) Fitriani Siti Nurhodijah; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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In today's global era, especially in Indonesia, online buying and selling one commerce platforms has become a trend and societal necessity. Many e-commerce companies compete to dominate the existing market share, namely by developing a good marketing strategy to create a positive image in the minds of consumers. According to consumer media reports, Blibli.com is one of the Indonesian e commerce companies that is growing. However, Blibli.com frequently receives criticism from its customers regarding products, services, or promotions offered by Blibli.com. The purpose of this study is to examine the impact of products, services, and promotions on purchasing decisions, with consumer reviews serving as an intermediate variable on the object of the Blibli.com platform user. The number of samples used is 100, with respondents qualifying as users of the Blibli.com application who have made purchases and read shopping reviews on the Blibli.com application. The Structural Equation Model (SEM) analysis method is used in this study, with AMOS as a data processing tool. According to the findings of this study, products, promotions, and services, as well as consumer reviews, have a positive and significant impact on purchasing decisions.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERCEIVED BRAND INTERACTIVITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Produk Somethinc di Wilayah Jawa Tengah) Farah Alifia; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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The facial care and cosmetic industry in Indonesia continue to increase during the Covid-19 pandemic whereas many other industries are affected and encountered a decrease. Thus made this topic an interesting topic to research. This study was conducted to determine the effect of electronic word of mouth and perceived brand interactivity on purchase decisions by using source trustworthiness as an intervening variable on a local skincare brand from Indonesia, namely Somethinc. Samples were taken from product users who are social media followers of the Somethinc brand and domiciled in the Central Java region. The analytical technique used in this study is the structural equation model (SEM) using AMOS 24.0 as an analytical tool. There are five hypotheses proposed in this study, and the results of data processing show that the five hypotheses were successfully accepted. Electronic word of mouth has been shown to have a positive and significant effect on source trustworthiness, perceived brand interactivity also has a positive and significant influence on source trustworthiness, while source trustworthiness has a significant positive effect on purchase decisions, and electronic word of mouth and perceived brand interactivity have a significant positive effect to the purchase decision.
PENGARUH MICROTRANSACTION YANG DISEBABKAN OLEH KECANDUAN DAN BERDAMPAK PERILAKU PEMBELIAN (Studi Kasus Pada Game Mobile Legend di Kota Jawa Tengah) Mohammad Raditya Syahmaulana; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Along with the development of technology, games are now a place of entertainment and earning a living. Because game enthusiasts have increased, this has resulted in a game revolution that is online, and online games have started to appear. Game developers are starting to look for ways to get the maximum profit in the game, that's why the term microtransaction emerged. Microtransaction is the purchase of virtual goods in the game using real money. One of the successful game developers in packaging their games is mobile legend. Mobile legend has succeeded in selling virtual products, increasing users every year, and having international competitions every year. This study proves that addiction can increase the desire to buy mobile legend games, even though loyalty cannot mediate the user's desire to make a purchase. The number of samples used in this study was 120 respondents with the condition that they had used or had not used mobile legend games, had lived in Central Java, had done microtransactions in mobile legend games. Quantitative data will be implemented using the SmartPLS application as a data processing tool. The results in this study indicate two answers, namely positive and negative. Positive on the influence of addiction that causes the desire to buy and negative on the mediation, namely the influence of loyalty on the desire to buy
ANALISIS PENGARUH KREDIBILITAS INFLUENCER DAN DISCLOSURE OF SPONSORSHIP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Generasi Z di Instagram) Ariq Naufa Prasetio; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study examines the impact of influencer credibility and sponsorship disclosure in influencer marketing activities to establish consumer attitudes (brand attitudes) and their impact on purchasing decisions. The population used in this study are consumers of the z generation who are active users of Instagram social media. The number of respondents in this study amounted to 100, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of this study indicate that including influencer credibility and sponsorship disclosure in influencer marketing activities carried out on Instagram can positively affect brand attitude. After that, the brand attitude that is built also has a positive effect on consumer purchasing decisions.
PENGARUH FITUR PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA INDUSTRI CEPAT SAJI DENGAN KEPERCAYAAN PADA MEREK SEBAGAI MEDIATOR Aulia Kusuma Febriyani; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In analyzing the factors of consumer purchasing decisions through social media marketing, companies need to pay attention to the features that exist in social media marketing that influence consumer purchasing decisions. This study aims to analyze the influence of features of interactivity, entertainment, perceived relevance, informativeness, and habit in social media marketing on consumer purchasing decisions in the fast food industry through brand trust as an intervening variable. The required data was collected from visitors to fast food brands McDonalds, KFC and Burger King in Indonesia through a quantitative questionnaire. After getting the desired number of respondents, the data obtained was analyzed with SPSS software. The results show that the features of interactivity, perceived relevance, informativeness, and habits in social media marketing have a direct effect on purchasing decisions, while entertainment features do not have a direct effect on purchasing decisions. The results also show that brand trust is only able to mediate the relationship between informative features and purchase decisions. Theoretically, this paper advances the current literature by exploring the mediating effects of brand trust among the five features of social media marketing and purchasing decisions with new empirical insights from Indonesia, taking into account that previous research like this in the Indonesian region is scarce.
ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT BELI ULANG KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL PERANTARA (STUDI PADA LAYANAN SHOPEE PAYLATER) Almanita Nurajizah; Farida Indriani
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Shopee provides various payment options to make it easier for consumers to complete transactions, one of which is the Shopee Pay Later service. These more accessible payment options do not guarantee security for their users because there are still many problems regarding account hacking, fraud, and abuse of Pay Later balance limits experienced by consumers. This study aims to analyze the effect of perceived ease of use and perceived risk on consumer repurchase intentions using trust as an intermediary variable. This research was conducted using a quantitative method, using a questionnaire method, and using 130 respondents as a sample with a sampling technique called purposive sampling. The data analysis tool used in this study was AMOS 22 Structural Equation Modeling (SEM). The results of the analysis in this study show that: 1) Perceived ease of use has a positive and significant effect on trust. 2) Perceived risk does not affect Trust. 3) Trust has a positive and significant effect on Repurchase Intention. 4) Perceived Ease of Use has a positive and significant effect on Repurchase Intention. 5) Perceived Risk does not affect Repurchase Intention.
Co-Authors Almanita Nurajizah Ariq Naufa Prasetio Aulia Kusuma Febriyani Farah Alifia Fitriani Siti Nurhodijah Mohammad Raditya Syahmaulana Muhammad Adhitya Ramadhani