Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Suryono Budi Santosa
Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan JNE di Kota Semarang) Mohammad Rifki Arif Wicaksana; Suryono Budi Santosa
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Within the freight forwarding industry, many new competitors have sprung up and more and more choices of freight forwarding services are available. Currently there are many expedition services with unique features and characteristics to meet the needs of shipping goods. One of these expedition services is PT JNE, a company engaged in distributing or shipping goods. In line with this, the rapid development of science and technology and information also affects changes in human behavior. In the end, consumers have a tendency to choose products to be consumed and which are not so that a consumer satisfaction arises, which has an impact on the interest in reuse. This research aims to determine the influence that arises through product quality, service quality, perceived price, and consumer satisfaction to foster repurchase intention of PT. JNE. The data collection method used in this study is purposive sampling. Then this study was tested with a total of 125 samples obtained from questionnaires and specifically led to customers who had used JNE expedition services in Semarang City. The data obtained is processed using SEM analysis with the help of AMOS software to test 4 hypotheses. The results of this study showed that product quality, service quality, perceived price, and consumer satisfaction have a positive and significant effect on repurchase intention.
PENGARUH KENYAMANAN LAYANAN, CITRA MEREK, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Kantor Pos Indonesia di Wilayah Semarang) Dyah Kusuma Al Afsyah; Suryono Budi Santosa
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to see the effect of service convenience, brand image, and service quality on customer loyalty through customer satisfaction (study on Kantor Pos Indonesia service users in the Semarang Region). The population in this study are consumers who use the services of the Kantor Pos Indonesia. The number of samples used was 123 respondents who were selected using the purposive sampling method through questionnaires distributed online using google form. The data from this study were processed using SPSS version 26 The results of this study indicate that service convenience, brand image, and service quality have a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.
ANALISIS PENGARUH STRATEGI CO-BRANDING, HARGA PRODUK, DAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU LOKAL AEROSTREET DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Tahjuddin Ihsan Ashrori; Suryono Budi Santosa
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The research conducted this time has the aim of analyzing the influence of cobranding strategy, product prices, and social media as promotional media on purchasing decisions for local Aerostreet shoe products with buying interest as an intervening variable. The population used is consumers who buy local Aerostreet shoe products who are domiciled in Jakarta with ages 14-40 years. The sample used amounted to 151 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 23.0 as an analytical tool. The results showed that co-branding had a positive and significant effect on purchase intention, price had a positive and significant effect on purchase intention, promotion had a positive and significant effect on purchase intention, and purchase intention had a positive and significant effect on purchasing decisions.
PENGARUH PROMO PENGEMBALIAN DANA, DISKON, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN DOMPET DIGITAL DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Dompet Digital GoPay di Indonesia) Nydia Widya Soraya; Suryono Budi Santosa
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Technological developments have a big impact because with the presence of new technology that continuously makes transactions easier. New innovations have sprung up in the banking world such as the existence of electronic payment instruments such as digital wallets. Increased public interest in using e-wallets for transactions can encourage the growth of various non-cash payment products. In Indonesia there are many digital wallet (e-wallet) applications, some of which are GoPay, OVO, LinkAja, DANA, etc. One of them is GoPay as a digital wallet that can grow rapidly. From 2017 to 2020 GoPay was drastically able to occupy the first position (market leader) for digital wallet service providers, but throughout its journey GoPay took second place in the most popular digital wallet survey according to the Kadance Survey (2021) where the first position was occupied by OVO. This phenomenon is certainly an interesting study of why GoPay's ewallet service was able to beat its competitors, which originally occupied the first position to become the second position as a digital wallet service. In the world of marketing, promotion is one way to retain and increase consumers. Based on previous research, variables such as cashback, discounts, and service quality are indeed factors that can create purchasing decisions because brand trust has been created as a marketing strategy that can increase purchasing decisions using digital wallets. The number of samples used was 140 respondents and selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this study is the AMOS 24 program. The results of this study indicate that cashback, discounts, and service quality have a positive and significant effect on brand trust. Furthermore, brand trust also has a positive and significant effect on purchasing decisions
Co-Authors Dyah Kusuma Al Afsyah Mohammad Rifki Arif Wicaksana Nydia Widya Soraya Tahjuddin Ihsan Ashrori