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p-Index From 2021 - 2026
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All Journal k@ta
Yuliyanto Chandra
Widya Mandala Catholic University
Languange, Linguistic, Communication & Media

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Increasing Consumption of Korean Dramas during the COVID-19 Pandemic: Cases of Indonesian Viewers Yuliyanto Chandra
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 24 No. 2 (2022): DECEMBER 2022
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.933 KB) | DOI: 10.9744/kata.24.2.81-89

Abstract

This qualitative study focuses on Indonesian transnational fans’ consumption of Korean dramas (hereafter K-dramas) during the COVID-19 pandemic. This study highlights the fans’ lived experiences, thoughts, and interpretation of Korean culture in watching K-dramas as well as how they construct identities through their consumption and articulation in their everyday lives. This study used qualitative questionnaire as the instrument to collect the data for the study. Using thematic analysis, the study reveals that there were four emerging motivating factors to watch K-Dramas among Indonesian viewers: fresh substitutive choice, easy access, interesting stories and visuals, and cultural factors. Additionally, the study also showed four outcomes of their consumptive behavior: language acquisition and motivation to learn Korean, cultural understanding and new perceptions of Korea, pursuit of education, and pure entertainment and stress-reliever. Hence, this study contributes to the body of literature on K-Dramas consumption, especially in the era of COVID-19 pandemic.
Agentive and Independent Older Female Adult in Strong Woman Gang Nam-Soon: Going Against Prevalent Gendered Ageism in K-Dramas Yuliyanto Chandra
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.121-134

Abstract

This article explores the representation of an older female adult (OFA) in the Korean drama Strong Woman Gang Nam-Soon. While scholarship on OFA has revealed their lack of positive representation—resulting in multifarious detriments—literature on OFA in K-drama is considerably scanty. Hence, this article employs content analysis, focusing on one of the protagonists, Gil Jung-Gan. Additionally, to enrich the discussion, industrial analysis was also carried out. The critical discussion focuses on three major aspects: 1) the feminist perspective influencing the K-drama industry, 2) principles of agentive and powerful OFA character, and 3) beauty and successful aging discourse. This article argues that the positive representation of Gil Jung-Gan is the manifestation of the progressive movement and influence of local and global feminism, which can be traced through the fulfillment of the majority of the principles. Additionally, the series incorporates successful aging discourse to represent Gil Jung-Gan as an agentive and non-traditional OFA, which is achieved mainly by physical appearance and social engagement.
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