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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Tyo Riyandi
Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117
Economics, Econometrics & Finance

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Impact and Role of Marketplace and Financial Literacy on Financial Control Selsa Mada Pramudia Wardani; Ratri Cahyaning Asri; Cecilia Arthur Limantara; Dika Antoni Putra; Tyo Riyandi; Agus Dwi Sasono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1933

Abstract

Purpose: This study aims to create a reference model for the national Financial Literacy movement by finding a Financial Control model for Generation Z of Surabaya, which is 0.03% of the total in Indonesia. Therefore, the researchers made it the subject of research. Design/methodology/approach: In determining the minimum number of samples, the researcher used the Slovin formula. The research instrument used was a questionnaire. Findings: The study results show that the model relates to the Marketplace and financial literacy. Here, Marketplace has a significant impact and weak influence on Financial Control. At the same time, Financial Literacy has a substantial and robust effect on Financial Control. While Marketplace on Financial Control through Financial Literacy has a significant impact and a reasonably vital influence role. The findings are that 53% of research subjects think the literacy movement with animated video models through digital media is more attractive than others. Originality/value: This paper is original Paper type: Research article
Co-Authors Agus Dwi Sasono Cecilia Arthur Limantara Dika Antoni Putra Ratri Cahyaning Asri Selsa Mada Pramudia Wardani