Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Yusril Asril Nasir
Departement Of Management, Narotama University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors Affecting Consumer Interest in Shopping at Mangga 2 Traditional Market Surabaya Adityawarman M Kouwagam; Yusril Asril Nasir; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2059

Abstract

Purpose: The purpose of this study is to identify and analyze the factors that influence consumer interest in shopping at the Mangga 2 Traditional Market Surabaya. Design/methodology/approach: The research approach used in this study is a quantitative approach. In this study using a sample of 100 visitors who have done shopping at the Mangga 2 Traditional Market Surabaya. The technique used for sampling is by means of library research and field research such as observation and distributing questionnaires. The data analysis used is Multiple Linear Regression Analysis. Findings: 1) Price has a significant effect partially on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 2) Place has a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 3) Product quality does not have a partial significant effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 4) Service does not partially significantly affect Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 5) Facilities have a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 6) The variables of price (X1), place (X2), product quality (X3), service (X4), and facilities (X5) have a significant simultaneous effect on consumer purchasing decisions. The variables of price (X1), place (X2), and facilities (X5) have an effect on consumer purchasing decisions, while the variable quality of products (X3) and service (X4) has no effect on consumer purchasing decisions. Paper type: Research paper
Co-Authors Adityawarman M Kouwagam Arasy Alimudin