Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Media Bina Ilmiah
Ni Made Ayu Nila Kumala Sari
Universitas Pendidikan Nasional
Humanities Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN INDIHOME MENGHADAPI PERSAINGAN DI MASA ADAPTASI COVID-19 Ni Nyoman Sunariani; Ni Made Ayu Nila Kumala Sari
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.905 KB) | DOI: 10.33578/mbi.v17i3.160

Abstract

Marketing strategy is the company's way to achieve marketing goals through the target market and marketing mix. The purpose of this study was to determine indiHome's marketing strategy in the face of competition during the COVID-19 adaptation period. The research method used is a qualitative approach, with the type of descriptive research, data collection analysis techniques are carried out with observation, interviews, and documentation techniques. Data analysis with marketing strategy analysis of segmentation, target, position and analyze through SWOT analysis. The results showed that PT. Telkom Indonesia, Tbk Bali Ubung Denpasar Branch in marketing using a more for less marketing strategy, carrying out complaint handling via video calls with technicians to ensure internet service remains excellent, The results of the SWOT matrix analysis and diagrams are in quadrant I, meaning that they have sufficient power to utilize opportunity, the most suitable new strategy to use is an aggressive growth strategy or a strength of opportunity strategy (SO Strategy) such as car branding. Findings, there are many complaints, especially from personal customers because the technicians cannot handle it quickly when the internet network is interrupted during the COVID-19 pandemic.
Co-Authors Ni Nyoman Sunariani