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All Journal JURNAL MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mount Hope Global Economic Journal
Rosinta Romauli Situmeang, Rosinta Romauli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Mount Hope Global Economic Journal

 1 
THE INFLUENCE OF CUSTOMER SATISFACTION, TRUST, AND SERVICE QUALITY ON THE LOYALTY OF CUSTOMERS WHO PURCHASE HEALTH INSURANCE AT PT ASURANSI ALLIANZ UTAMA INDONESIA Situmeang, Rosinta Romauli; Georgiana Ruby; Bintang Lie; Joan Million Sintara; H. Aldwin Surya
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.251

Abstract

The purpose of this research is to find out how client loyalty is to PT. Allianz Utama Indonesia Insurance is influenced by factors such as customer satisfaction, trust and service quality. This research is descriptive in nature. The 1,116 participants in this research were PT. Indonesia's Main Allianz Insurance Client. Using the Slovin formula, the research sample consisted of 92 people, and the sampling process used basic random sampling. Analysis using multiple linear regression is the statistical technique used. Research findings show that factors such as customer satisfaction, trust, and expressed service quality partially influence customer loyalty. Moreover, it reveals the relationship between client loyalty, service quality, and customer happiness all at once. Research findings show that client loyalty to PT. Allianz Utama Insurance Indonesia when purchasing health insurance is influenced simultaneously and to a certain extent by factors such as customer satisfaction, trust and service quality.
FAKTOR PENENTU TINGKAT KEPUASAN PELANGGAN TERHADAP PEMBELIAN KOPI PT. FORE COFFEE INDONESIA PADA MAHASISWA MAHASISWI UNIVERSITAS PRIMA INDONESIA FAKULTAS PSIKOLOGI Hartono, Rickcent; Junary, Vivi Garcia; Putri, Nadila; Situmeang, Rosinta Romauli; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.650

Abstract

Fore Coffee Indonesia merupakan salah satu pelaku utama dalam industri kopi modern di Indonesia yang mengintegrasikan teknologi digital dengan pengalaman menikmati kopi berkualitas. Berdasarkan observasi awal, ditemukan fenomena di mana meskipun sebagian pelanggan merasa kurang puas terhadap produk Fore Coffee, ketidakpuasan tersebut tidak diiringi dengan perasaan puas terhadap pengalaman yang mereka peroleh. Akibatnya, banyak pelanggan yang enggan merekomendasikan produk ini kepada orang lain. Beberapa pelanggan mengungkapkan kekecewaan karena rasa kopi yang mereka terima tidak sesuai dengan ekspektasi, terutama dalam hal cita rasa yang khas dan konsistensi. Ketidakpuasan pelanggan Fore Coffee dipengaruhi oleh beberapa faktor utama, yaitu kualitas produk, kualitas pelayanan, dan harga. Penelitian ini menggunakan populasi yang terdiri dari seluruh mahasiswa Fakultas Psikologi Universitas Prima Indonesia, dengan total sebanyak 587 mahasiswa. Sampel penelitian diambil menggunakan metode simple random sampling, dan jumlah sampel ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh 85 responden. Hasil penelitian menunjukkan bahwa secara parsial, Kualitas Produk memiliki pengaruh positif yang signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia. Hal yang sama juga ditemukan pada Kualitas Pelayanan, yang secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Selain itu, Harga juga terbukti memiliki pengaruh positif dan signifikan secara parsial terhadap Kepuasan Pelanggan. Secara simultan, Kualitas Produk, Kualitas Pelayanan, dan Harga secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia.
INFLUENCE MIX MARKETING 4P (PRODUCT, PRICE, PLACE, PROMOTION) ON CONSUMER DECISIONS TO CHOOSE COFFEE MEMORY Alexander, Wilbert; Cadet, Chinxie Giovanni; Situmeang, Rosinta Romauli; Firmansyah
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.743

Abstract

Kopi Kenangan, although known for its contemporary milk coffee menu and more affordable prices compared to international outlets, faces several challenges in Medan. Local consumer preferences that tend to prefer classic coffee flavors such as tubruk coffee or espresso have not been fully accommodated. In addition, the price of the product is still considered relatively expensive by the middle segment when compared to traditional coffee shops. The location of the outlet is less strategic and the promotion is less effective also become obstacles in attracting consumer interest and loyalty in this competitive market. The population used in this study were all consumers who made purchases at the company where the number is not known for sure. Due to the unknown population, the sampling technique used was the Lemeshow formula with an error rate of 10% where 96 research samples were obtained. The results of the study showed that the Product influences Consumer Decisions to Choose Kopi Kenangan. Price influences Consumer Decisions to Choose Kopi Kenangan. Location influences Consumer Decisions to Choose Kopi Kenangan. Promotion influences Consumer Decisions to Choose Kopi Kenangan. Product, Price, Location and Promotion influence Consumer Decisions to Choose Kopi Kenangan
Co-Authors ., Veronika ., Yuwanndy Alexander, Wilbert Bintang Lie Cadet, Chinxie Giovanni Cen, Felix Firmansyah Georgiana Ruby H. Aldwin Surya Halawa, Melita Maria Dolorosa Hartono, Rickcent Hendra Hendra Joan Million Sintara Junary, Vivi Garcia Khosashi, Jovin Liu, Angelica Manalu, Meralda Regina Novirsari, Emma Pardede, Sonia Thresia Poltak Sinaga, Poltak Putri, Nadila Sa, Kenny Mok Steven . Tasya, Tasya Winata, Steven Yeohan, Cindy