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All Journal JURNAL MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mount Hope Global Economic Journal

Rosinta Romauli Situmeang, Rosinta Romauli

Unknown Affiliation

Author-ID : 562559

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 8 Documents Claim Missing Document

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Articles

Pengaruh kualitas produk, promosi dan pelayanan terhadap kepuasan pelanggan Halawa, Melita Maria Dolorosa; Situmeang, Rosinta Romauli; Manalu, Meralda Regina
JURNAL MANAJEMEN Vol 13, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i3.9613

Tujuan dari penelitian ini untuk menguji dan menganalisis pengaruh kualitas produk, promosi, pelayanan terhadap kepuasan pelanggan pada PT Merek Indah Lestari. Fenomena penurunan kepuasan pelanggan yang terjadi karena komplain, kualitas produk yang terdiri dari adanya kerusakan fasilitas yang disediakan, promosi yang dilaksanakan terbatas dan tidak sering dilakukan dan komplain pelayanan yang diberikan oleh karyawan menjadi latar belakang penelitian ini. Teknik sampling dalam penelitian ini menggunakan simple random sampling dengan menggunakan rumus slovin dalam penentuan sampel. Jumlah sampel pada penelitian ini adalah 105 orang. Pengujian asumsi klasik digunakan untuk menguji data. Pada pengujian data secara parsial, variabel kualitas produk, promosi, pelayanan dan kepuasan pelanggan menunjukkan pengaruh secara positif dan signifikan dari masing-masing variabel terhadap kepuasan pelanggan pada PT Merek Indah Lestari. Pada pengujian analisa data secara simultan, variabel kualitas produk, promosi, pelayanan dan kepuasan pelanggan menunjukkan pengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT Merek Indah Lestari.

The Influence of Customer Motivation, Personal Selling and Product Quality on Purchasing Decisions of King Crab brand rice at PT Bendy Jaya Mandiri Medan Situmeang, Rosinta Romauli; Winata, Steven; Cen, Felix; ., Steven

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The purpose of this study was to examine and analyze the influence of Customer Motivation, Personal Selling and Product Quality on Purchasing Decisions of king crab brand rice at PT Bendy Jaya Mandiri Medan. Decrease in the Purchase Decision of Crab King brand rice at PT Bendy Jaya Mandiri Medan is caused by Customer Motivation, Personal Selling and Product Quality. The theory used is related to Customer Motivation, Personal Selling and Product Quality after the Purchase Decision. The population in this study amounted to 194 customers and a sample of 134 customers. The sampling technique used was random sampling. The data analysis used was validity and reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing. The conclusion in this study is that partially and simultaneously Customer Motivation, Personal Selling and Product Quality have a positive and significant effect on purchasing decisions of king crab brand rice at PT Bendy Jaya Mandiri Medan.

pengaruh PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT. FATONA JAYA SUKSES Situmeang, Rosinta Romauli; ., Yuwanndy; ., Veronika; Yeohan, Cindy

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The purpose of this study was to test and analyze the effect of product quality, distribution channels and customer satisfaction on customer loyalty , the decrease in customer loyalty is due to the inadequate product quality ,distribution channels and customer satisfaction . the theory used is related to product quality, distribution channels and customer satisfaction and customer loyalty . the population in this study amounted to 216 customer and a sample of 140 customers . the sampling technique used was random sampling. the data analysis used was validity and reliability test, classical assumption test , multiple linear regression analysis, hypotesis testing. the conclusion in this study is that partially and simultaneously product quality , distribution channels and customer satisfaction have a positive and significant effect on customer loyalty at PT Fatona Jaya Sukses

PENGARUH HARGA, PROMOSI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN CAT SEMPROT SAMURAI PADA PT. WSTANDARD MEGA ABADI Pardede, Sonia Thresia; Sa, Kenny Mok; Situmeang, Rosinta Romauli

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This research was conducted to analyze and examine the effect of price, promotion, and facilities on purchasing decisions of Samurai spray paint at PT. Wstandard Mega Abadi. The total population is 152 customers, using the Slovin formula, a sample of 110 customers is obtained. The sampling technique used simple random sampling. Data_analysis techniques used are classical assumptions, multiple linear regression, and hypothesis testing. The hypothesis partially and simultaneously obtained that the variable price, promotion. and facilities partially and simultaneously have a positive and significant effect on the decision to purchase Samurai spray paint by using a comparison of the value of tcount > ttable and Fcount > Ftable.

THE INFLUENCE OF CUSTOMER SATISFACTION, TRUST, AND SERVICE QUALITY ON THE LOYALTY OF CUSTOMERS WHO PURCHASE HEALTH INSURANCE AT PT ASURANSI ALLIANZ UTAMA INDONESIA Situmeang, Rosinta Romauli; Georgiana Ruby; Bintang Lie; Joan Million Sintara; H. Aldwin Surya
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.251

The purpose of this research is to find out how client loyalty is to PT. Allianz Utama Indonesia Insurance is influenced by factors such as customer satisfaction, trust and service quality. This research is descriptive in nature. The 1,116 participants in this research were PT. Indonesia's Main Allianz Insurance Client. Using the Slovin formula, the research sample consisted of 92 people, and the sampling process used basic random sampling. Analysis using multiple linear regression is the statistical technique used. Research findings show that factors such as customer satisfaction, trust, and expressed service quality partially influence customer loyalty. Moreover, it reveals the relationship between client loyalty, service quality, and customer happiness all at once. Research findings show that client loyalty to PT. Allianz Utama Insurance Indonesia when purchasing health insurance is influenced simultaneously and to a certain extent by factors such as customer satisfaction, trust and service quality.

Pengaruh Kualitas Pelayanan, Penjualan Personal, Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pelanggan Pada PT. Hokinda Citralestari Tasya, Tasya; Situmeang, Rosinta Romauli; Khosashi, Jovin; Liu, Angelica; Hendra, Hendra; Sinaga, Poltak
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4406

Hokinda Citralestari saat ini sedang mengalami beberapa fenomena dimana keputusan pembelian pelanggan pada produk yang ditawarkan oleh perusahaan terus mengalami penurunan dari tahun ke tahunnya. Hal tersebut berdampak pada perkembangan perusahaan karena jumlah penjualan produk perusahaan terus mengalami penurunan. Hal tersebut diketahui diakibatkan oleh kualitas pelayanan, penjualan personal dan kepuasan pelanggan. Waktu penelitian bulan Februari 2022. Peneliti mengambil populasi dalam penelitian ini sebanyak 238 pelanggan yang melakukan pembelian pada perusahaan. Teknik penentuan sampel yang akan digunakan adalah dengan menggunakan rumus Slovin dengan tingkat toleransi 5% dimana dengan perhitungan yang dilakukan, didapatkan sebanyak 149 sampel. Kualitas Pelayanan mempunyai dampak positif dan signifikan terhadap Keputusan Pembelian pada PT. Hokinda Citralestari. Penjualan Personal mempunyai dampak positif dan signifikan terhadap Keputusan Pembelian pada PT. Hokinda Citralestari. Kepuasan Pelanggan mempunyai dampak positif dan signifikan terhadap Keputusan Pembelian pada PT. Hokinda Citralestari. Secara serempak Kualitas Pelayanan, Penjualan Personal dan Kepuasan Pelanggan mempunyai dampak signifikan terhadap Keputusan Pembelian pada PT. Hokinda Citralestari.

FAKTOR PENENTU TINGKAT KEPUASAN PELANGGAN TERHADAP PEMBELIAN KOPI PT. FORE COFFEE INDONESIA PADA MAHASISWA MAHASISWI UNIVERSITAS PRIMA INDONESIA FAKULTAS PSIKOLOGI Hartono, Rickcent; Junary, Vivi Garcia; Putri, Nadila; Situmeang, Rosinta Romauli; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.650

Fore Coffee Indonesia merupakan salah satu pelaku utama dalam industri kopi modern di Indonesia yang mengintegrasikan teknologi digital dengan pengalaman menikmati kopi berkualitas. Berdasarkan observasi awal, ditemukan fenomena di mana meskipun sebagian pelanggan merasa kurang puas terhadap produk Fore Coffee, ketidakpuasan tersebut tidak diiringi dengan perasaan puas terhadap pengalaman yang mereka peroleh. Akibatnya, banyak pelanggan yang enggan merekomendasikan produk ini kepada orang lain. Beberapa pelanggan mengungkapkan kekecewaan karena rasa kopi yang mereka terima tidak sesuai dengan ekspektasi, terutama dalam hal cita rasa yang khas dan konsistensi. Ketidakpuasan pelanggan Fore Coffee dipengaruhi oleh beberapa faktor utama, yaitu kualitas produk, kualitas pelayanan, dan harga. Penelitian ini menggunakan populasi yang terdiri dari seluruh mahasiswa Fakultas Psikologi Universitas Prima Indonesia, dengan total sebanyak 587 mahasiswa. Sampel penelitian diambil menggunakan metode simple random sampling, dan jumlah sampel ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh 85 responden. Hasil penelitian menunjukkan bahwa secara parsial, Kualitas Produk memiliki pengaruh positif yang signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia. Hal yang sama juga ditemukan pada Kualitas Pelayanan, yang secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Selain itu, Harga juga terbukti memiliki pengaruh positif dan signifikan secara parsial terhadap Kepuasan Pelanggan. Secara simultan, Kualitas Produk, Kualitas Pelayanan, dan Harga secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia.

INFLUENCE MIX MARKETING 4P (PRODUCT, PRICE, PLACE, PROMOTION) ON CONSUMER DECISIONS TO CHOOSE COFFEE MEMORY Alexander, Wilbert; Cadet, Chinxie Giovanni; Situmeang, Rosinta Romauli; Firmansyah
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.743

Kopi Kenangan, although known for its contemporary milk coffee menu and more affordable prices compared to international outlets, faces several challenges in Medan. Local consumer preferences that tend to prefer classic coffee flavors such as tubruk coffee or espresso have not been fully accommodated. In addition, the price of the product is still considered relatively expensive by the middle segment when compared to traditional coffee shops. The location of the outlet is less strategic and the promotion is less effective also become obstacles in attracting consumer interest and loyalty in this competitive market. The population used in this study were all consumers who made purchases at the company where the number is not known for sure. Due to the unknown population, the sampling technique used was the Lemeshow formula with an error rate of 10% where 96 research samples were obtained. The results of the study showed that the Product influences Consumer Decisions to Choose Kopi Kenangan. Price influences Consumer Decisions to Choose Kopi Kenangan. Location influences Consumer Decisions to Choose Kopi Kenangan. Promotion influences Consumer Decisions to Choose Kopi Kenangan. Product, Price, Location and Promotion influence Consumer Decisions to Choose Kopi Kenangan

Co-Authors ., Veronika ., Yuwanndy Alexander, Wilbert Bintang Lie Cadet, Chinxie Giovanni Cen, Felix Firmansyah Georgiana Ruby H. Aldwin Surya Halawa, Melita Maria Dolorosa Hartono, Rickcent Hendra Hendra Joan Million Sintara Junary, Vivi Garcia Khosashi, Jovin Liu, Angelica Manalu, Meralda Regina Novirsari, Emma Pardede, Sonia Thresia Poltak Sinaga, Poltak Putri, Nadila Sa, Kenny Mok Steven . Tasya, Tasya Winata, Steven Yeohan, Cindy

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