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All Journal Jurnal Manajemen Teori dan Terapan AKM: Aksi Kepada Masyarakat
Rois Arifin
Universitas Islam Malang, Malang, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization Rahmawati Rahmawati; Rois Arifin
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36236

Abstract

Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention. Design/Methods/Approach: This study uses purposeful sampling to enroll research participants based on the research objective. A total of 429 respondents met the criteria, and the hypotheses were tested using Smart PLS 3 software with Partial least squares (PLS) structural equation modeling. Findings: The results of this study confirm that customer experience is a significant attribute of consumer behavior in the omnichannel context. Specifically, the main findings of our research indicate that emotions and cognitive processes are influenced by personalization, a relationship that has been established in the online context. The findings also indicate that the emotional and cognitive components of the customer experience can influence purchase intention. Originality: Our framework is based on previous research and applies to a new construct with new phenomena. Practical/Policy implication: Our finding demonstrates that a better customer experience in an omnichannel context has a beneficial effect on repeat purchase intention, indicating that personalization might influence purchasing behavior. In essence, our finding enables companies to understand the linked nature of variables and consequently prioritize marketing initiatives in an omnichannel context.
Strengthening The Creative Economy Of The Community Through The Utilization Of Used Cooking Oil Waste Into Aromatherapy Candles Rois Arifin; Agus Widarko; Mohamad Bastomi; Adelia Putri Pangestuti; Dewi Puspitasari; Muhammad Nur Alfandi
AKM Vol 5 No 1 (2024): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2024
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i1.1156

Abstract

Used cooking oil refers to the waste oil generated by households that has not been effectively utilized by the majority of individuals. The objective of this course on candle-making using waste cooking oil is to acquire valuable expertise in repurposing waste cooking oil. The produced candles can be utilized by individuals as a creative entrepreneurial venture or for personal use in their own homes. The method used in this activity is socialization and training by playing a video of the impact of continuous use of used cooking oil, followed by discussion and then practice. The target in the community service activity was the women of Pengajian Ngembul Hamlet. The results of the training and socialization of processing used cooking oil waste into economically valuable items such as aromatherapy candles make the product has its own selling value. The enthusiasm of the participants was very high and satisfied, apart from the fact that they had never thought about the benefits of cooking oil waste. The positive impact of this community service activity is that it can reduce waste cooking oil.
Co-Authors Adelia Putri Pangestuti Agus Widarko Dewi Puspitasari Mohamad Bastomi Muhammad Nur Alfandi Rahmawati Rahmawati