Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Information Systems Engineering and Business Intelligence
I Gusti Ngurah Satria Wijaya
Institut Teknologi & Bisnis Stikom Bali, Indonesia
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Identifying Messenger Platform Preferences using Multiple Linear Regression and Conjoint Analyses Evi Triandini; I Gusti Ngurah Satria Wijaya; Riza Wulandari; Ni Wayan Cahya Ayu Pratami; I Ketut Putu Suniantara; Candra Ahmadi
Journal of Information Systems Engineering and Business Intelligence Vol. 8 No. 2 (2022): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.8.2.119-129

Abstract

Background: The rapid development of telecommunication technology has prompted the creation of various messenger applications. The competition among social messengers to gain market share is becoming tighter. Objective: This study aims to capture user preferences for messenger platforms and inform software development companies to improve their products based on user needs. Methods: This research uses quantitative methods, i.e., categorical analysis and multiple linear regression analysis, to extend the results from qualitative methods that identify the preferences in past studies. The data were obtained through a questionnaire. Results: The results show that customers are influenced by accessibility, flexibility, effectiveness and chat history. Meanwhile, users are influenced by responsiveness, user-friendly interface, performance, personal needs, privacy and security, and customer services. Conclusion: The research can identify the indicators to guide the creation of an ideal messenger platform based on customer and user preferences.   Keywords: Conjoint, Messenger Platform, Multiple Linear Regression, Preference
Co-Authors Candra Ahmadi Evi Triandini I Ketut Putu Suniantara Ni Wayan Cahya Ayu Pratami Riza Wulandari