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This Author published in this journals
All Journal Journal of Business Management Education (JBME) Jurnal EMT KITA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Penelitian Manajemen (JPEMA)
Rachmat Sudarsono, Rachmat
Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Digital Marketing Activities on Purchase Decisions Through Electronic Word of Mouth (e-WOM) on Tiktok Platform Nurazizah, Athifa Rahma; Salya, Aditya; Rafiah, Jurnia Khafidhatur; Sudarsono, Rachmat
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76707

Abstract

The rapid growth of the internet has revolutionized marketing, making it more efficient through the use of digital technologies. Digital marketing is now believed to influence consumer purchasing behavior at cafes in Bandung. This study aims to examine the impact of digital marketing activities, specifically Marketing Content and Electronic Promotion, on the Purchasing Decisions of cafe customers in Bandung, with a focus on the mediating role of Electronic Word of Mouth (eWOM). Employing a quantitative descriptive approach and an online survey method, this research involved 201 Bandung residents who are active TikTok users and have patronized local cafes. Data was analyzed using PLS-SEM with SmartPLS 3.0. Findings indicate that both Marketing Content and Electronic Promotion have a significant positive influence on eWOM. Furthermore, all three variables (Marketing Content, Electronic Promotion, and eWOM) positively affect Purchasing Decisions; however, only Marketing Content and eWOM exhibit a statistically significant relationship. The study also confirms the mediating role of eWOM in the relationship between Marketing Content, Electronic Promotion, and Purchasing Decisions. For cafe businesses, creating interactive content such as reviews and experiences on TikTok is recommended to enhance visibility. Future research could delve deeper into or narrow down the scope of this study.
DETERMINAN YIELD OBLIGASI (STUDI PADA OBLIGASI PEMERINTAH INDONESIA) Maulidya, Fanny Dwi; Sudarsono, Rachmat; Layyinaturrobaniyah
Jurnal Penelitian Manajemen Vol 2 No 2 (2024): JURNAL PENELITIAN MANAJEMEN
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/jpema.v2i2.125

Abstract

Obligasi pemerintah merupakan aset yang dijamin oleh Undang-Undang yang memberikan pendapatan tetap berupa kupon serta potensi capital gain bagi para pemiliknya. Tingkat pengembalian yang biasa dijadikan tolok ukur dalam memilih obligasi adalah current yield yaitu perbandingan antara kupon dan harga pasar. Penelitian ini dilakukan untuk mengetahui faktor-faktor yang menjadi penentu perubahan yield agar investor berhati-hati dalam memilih obligasi jika ingin mendapatkan keuntungan yang maksimal. Metode yang digunakan dalam penelitian ini adalah regresi data panel. Dalam penelitian ini, terlihat bahwa suku bunga BI, inflasi, kurs rupiah, dan kepemilikan investasi asing menjadi salah satu penyebab perubahan yield.
Agency Cost Terhadap Kebijakan Dividen Perusahaan Manufaktur Mujahidah, Sorayya Qonita; Sudarsono, Rachmat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3762

Abstract

This research examines the impact of Agency Cost on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. The study investigates variables such as insider ownership, family ownership, institutional ownership, free cash flow (FCF), collateralizable assets, growth, and control variables (Sales and leverage) on the Dividend Payout Ratio (DPR). The findings reveal that most variables significantly influence DPR, except leverage. The results indicate that ownership structures and financial characteristics play critical roles in shaping dividend policies, reflecting efforts to align managerial and shareholder interests. These findings contribute to a better understanding of agency theory and its implications in the Indonesian manufacturing sector during the dynamic post-pandemic recovery period.
Agency Cost Terhadap Kebijakan Dividen Perusahaan Manufaktur Mujahidah, Sorayya Qonita; Sudarsono, Rachmat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3762

Abstract

This research examines the impact of Agency Cost on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. The study investigates variables such as insider ownership, family ownership, institutional ownership, free cash flow (FCF), collateralizable assets, growth, and control variables (Sales and leverage) on the Dividend Payout Ratio (DPR). The findings reveal that most variables significantly influence DPR, except leverage. The results indicate that ownership structures and financial characteristics play critical roles in shaping dividend policies, reflecting efforts to align managerial and shareholder interests. These findings contribute to a better understanding of agency theory and its implications in the Indonesian manufacturing sector during the dynamic post-pandemic recovery period.
Efek Pemoderasi Reputasi Underwriter dalam Hubungan antara IPO Underpricing dan IPO Oversubscription di Bursa Efek Indonesia Syifa, Mutiara; Sudarsono, Rachmat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9180

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh underpricing terhadap oversubscription IPO di Bursa Efek Indonesia periode 2023–2024, dengan reputasi underwriter sebagai variabel moderasi. Data diperoleh dari laporan IPO perusahaan yang tercatat di BEI dan dianalisis menggunakan regresi moderasi. Hasil penelitian menunjukkan bahwa underpricing berpengaruh positif signifikan terhadap oversubscription. Di samping itu, reputasi underwriter juga memperkuat hubungan tersebut secara positif dan signifikan. Penelitian ini menegaskan pentingnya kredibilitas penjamin emisi dalam menarik minat investor melalui penetapan harga yang tepat.    
Co-Authors Layyinaturrobaniyah Maulidya, Fanny Dwi Mujahidah, Sorayya Qonita Nurazizah, Athifa Rahma Rafiah, Jurnia Khafidhatur Salya, Aditya Syifa, Mutiara