<![CDATA[Social media is no longer a foreign thing, especially for the millennial generation of students. Social media is used as a necessity and a means of communication. This type of research is quantitative research with a descriptive method that aims to provide or create an overview of the effect of the duration of using social media on the GPA of Biology Education Students. This research can be regarded as quantitative research because it collects and processes data using numbers, interprets the data obtained, and is also in the stage of presenting the output. The data in this study were obtained from the respondents' answers in filling out the questionnaire (closed questionnaire) and using the Likert scale in determining the score. 20 respondents were selected using the convenience sampling technique. The conclusion is that the effect of the duration of using social media on the GPA of the students of the Biology Education Study Program of UIN Sunan Kalijaga Yogyakarta is not significant. This is reinforced by the results of the R Square analysis which is 0.002 means only 1.2%. Through these results, it can be seen that the effect of the duration of social media on the GPA of biology education students only has an effect of 1.2% and the rest is influenced by other variabels not explained in this study. The benefit of this research for science is to determine the impact of the development of technology and information on academic potential, especially for education students at Sunan Kalijaga State Islamic University, Yogyakarta.]]>
