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All Journal Jurnal Sinar Manajemen Greenation International Journal of Economics and Accounting
Fenisi Resty
Program Studi Manajemen, Fakultas Hukum Dan Ekonomi Bisnis, Universitas Dharmas Indonesia
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Harga, Dan Word Of Mouth (WOM) Terhadap Keputusan Pembelian Pada Butik Di Kecamatan Koto Salak (Studi Kasus Pada Wanita Di Kecamatan Koto Salak) : The Effect of Product Quality, Price, and Word Of Mouth (WOM) on Purchase Decisions at Boutiques in Koto Salak District (Case Study on Women in Koto Salak District) Ressi Patmala; Yesi Gusteti; Fenisi Resty
Jurnal Sinar Manajemen Vol. 9 No. 3: NOVEMBER 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i3.2878

Abstract

Pada saat ini industri di bidang fashion mempunyai kecenderungan yang terus meningkat, Dalam beberapa tahun terakhir, fashion yang ada di Indonesia berkembang sangat cepat. Hal ini tentu di dukung oleh beberapa aspek, salah satunya adalah desainer lokal yang berpotensi dapat mengembangkan atau menciptakan beberapa produk yang baru. Pada saat ini banyak butik dengan merek fashion yang berbeda yang beredar di Kecamatan Koto Salak seperti Lina butik, Razilia butik, NR buotique, dan Butik Yarashyma. Oleh karena itu, konsumen memiliki kekuatan yang sangat besar dalam menentukan pilihannya, konsumen juga akan semakin jeli dan kritis dalam memilih pakaian yang akan mereka pakai. Tujuan penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan word of mouth terhadap keputusan pembelian pada butik di kecamatan koto salak (studi kasus wanita kecamatan koto salak). Penelitian ini menggunakan metode kuantitatif pengambilan data menggunakan kuesioner, responden yang dijadikan sampel sebanyak 75 responden. Hasil dari penelitian ini menunjukan bahwa variabel Kualitas Produk menunjukkan pengaruh yang positif dan signifikan terhadap Keputusan Pembelian dapat dilihat pada hasil uji t variabel Kualitas Produk dimana t-hitung lebih besar dari t-tabel (9,520 >1,666) ini menunjukan variabel bebas Kualitas Produk berpengaruh secara positif dan signifikan terhadap variabel terikat Keputusan Pembelian. Variabel Harga menunjukkan pengaruh yang positif dan signifikan terhadap Keputusan Pembelian dapat dilihat pada hasil uji t variabel Harga dimana t-hitung lebih besar dari t-tabel (6,887 >1,666) ini menunjukan variabel bebas Harga berpegaruh terhadap variabel terikat Keputusan Pembelian.
The Influence of Shopee Paylater and Harbolnas Ads on Online Customer’s Impulse Buying in Dharmasraya Dini Elida Putri; Kelik Purwanto; Fenisi Resty; Mayroza Wiska; Eka Ermawati; Anesya Defitri
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.99

Abstract

Online shopping concept shifted from fulfilling everyday needs to reflecting life style in product purchases. Alternatives of payment method have also encouraged more customers to use online shopping more than before. One of the most recent payment method introduced is Paylater, and Shopee is one of many marketplaces which offers it. Paylater gives online credit payment, without credit card owned by users. To attract more customer’s interest, Shopee launched its twin-date promotion ads (known as Harbolnas or Hari Belanja Nasional ads), offers discounts, vouchers, free delivery, and more. This study aims to analyze partial and simultaneous effect of Shopee Paylater and Harbolnas ads on impulse buying of online customers in Dharmasraya. This research is a quantitative research. A valid and reliable Likert scale questionnaires used to collect data, distributed to 220 samples whom meet the criterias and analyzed using SPSS.20. T-test and F-test used to answer research hyphotesis. The results shows both Shopee paylater and Harbolnas Ads, partially has positive and significant effect on impulse buying, with significance level bellow 0,05. The result also shows that all independent variables simultaneously have positive and significant effect on dependent variable with F test result shows Ftest value more than Ftable value (62,360 > 3,04) and adjusted R Square value is 0,359, which means Shopee paylater and Harbolnas Ads simultaneously influencing 35,9% impulse buying.
The Influence of Shopee Paylater and Harbolnas Ads on Online Customer’s Impulse Buying in Dharmasraya Dini Elida Putri; Kelik Purwanto; Fenisi Resty; Mayroza Wiska; Eka Ermawati; Anesya Defitri
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.99

Abstract

Online shopping concept shifted from fulfilling everyday needs to reflecting life style in product purchases. Alternatives of payment method have also encouraged more customers to use online shopping more than before. One of the most recent payment method introduced is Paylater, and Shopee is one of many marketplaces which offers it. Paylater gives online credit payment, without credit card owned by users. To attract more customer’s interest, Shopee launched its twin-date promotion ads (known as Harbolnas or Hari Belanja Nasional ads), offers discounts, vouchers, free delivery, and more. This study aims to analyze partial and simultaneous effect of Shopee Paylater and Harbolnas ads on impulse buying of online customers in Dharmasraya. This research is a quantitative research. A valid and reliable Likert scale questionnaires used to collect data, distributed to 220 samples whom meet the criterias and analyzed using SPSS.20. T-test and F-test used to answer research hyphotesis. The results shows both Shopee paylater and Harbolnas Ads, partially has positive and significant effect on impulse buying, with significance level bellow 0,05. The result also shows that all independent variables simultaneously have positive and significant effect on dependent variable with F test result shows Ftest value more than Ftable value (62,360 > 3,04) and adjusted R Square value is 0,359, which means Shopee paylater and Harbolnas Ads simultaneously influencing 35,9% impulse buying.
Co-Authors Anesya Defitri Dini Elida Putri Eka Ermawati Kelik Purwanto Mayroza Wiska Ressi Patmala Yesi Gusteti