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All Journal Journal of Business Studies and Management Review I-PHILANTHROPY: A Research Journal on Management of Zakat and Waqf
Riduwansah Riduwansah
Universitas Islam Negeri Raden Fatah Palembang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY Karinta Fakhira; Mismiwati Mismiwati; Fernando Africano; Riduwansah Riduwansah; Oki Sania Riski
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.122 KB) | DOI: 10.22437/jbsmr.v5i2.17315

Abstract

This research was on to find out the influence of green products, halal labels, the brand image of Safi Cosmetics, and word of mouth as moderators to wards purchasing decisions of the Muslim consumers in Palembang. The sample used in this research was the Muslim consumers in Palembang with purposive sampling techniques. The number of samples in this study was 90 samples obtained from the questionnaire. The research used the quantitative approach with Moderated Regression Analysis assisted by SPSS 21. The results reveal that green product has no effect on purchasing decisions, the halal label has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions, and word of mouth weakens the relationship between green products and purchasing decisions.  
The Influence Of Transparency And Accountability On The Level Of Satisfaction Of Muzakki BAZNAS, Musi Banyuasin District Helisia Krisdayanti; Mismiwati Mismiwati; Khoiron Pratama; Fakhrina Fakhrina; Riduwansah Riduwansah
Jurnal I-Philanthropy Vol 3 No 2 (2023): I-PHILANTHROPY:A Research Journal On Management Of Zakat and Waqf
Publisher : Prodi Manajemen Zakat dan Wakaf Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/iphi.v3i2.19623

Abstract

This research was conducted to increase service satisfaction for muzakki at BAZNAS Kab. Musi Banyuasin must report all activities, including management reports, performance reports and financial reports on a monthly, semester (six month) and annual scale, which are reported at the right time and in a fast and precise manner. This research aims to determine the influence of Transparency and Accountability on the Satisfaction Level of Muzakki Baznas Musi Banyuasin Regency. This research uses primary data obtained from distributing questionnaires using a Likert scale. The sampling technique in this research used a nonprobability sampling method. The number of samples obtained was 96 Muzzaki samples at BAZNAS Kab. Musi Banyuasin. Based on the results of research conducted by researchers, it can be concluded that: Transparency has no effect on the level of satisfaction of BAZNAS muzakki in Musi Banyuasin Regency. This is shown by the results of the T test which has a Tcount value of 1.088, smaller than the Ttable value of 1.660. Accountability has no effect on the level of satisfaction of BAZNAS muzakki in Musi Banyuasin Regency. This is shown by the results of the T test which has a Tcount value of 1.655 which is smaller than the Ttable value of 1.660.
Co-Authors Africano, Fernando Fakhrina Helisia Krisdayanti Karinta Fakhira Khoiron Pratama MISMIWATI, MISMIWATI MISMIWATI Oki Sania Riski