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All Journal Jurnal Bisnis dan Manajemen Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Hastjarjo Hastjarjo
Sekolah Tinggi Pariwisata Bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Investigasi Potensi Warisan Arsitektur untuk Pariwisata: Studi Kasus Hotel Salak Kota Bogor Hastjarjo Hastjarjo; Agus Prihantono; Nisa Rahmaniyah Utami
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.52672

Abstract

In the past, in front of Bogor station there was a horse carriage from hotels to pick up guests who came. There were three luxury hotels that used to exist in Bogor; (1) Hotel Du Chemin De Fer on Jalan Capt Muslihat, now the Bogor Police Station, (2) Hotel Bellevue at the turn of Jalan Ir H Juanda, now Mall BTM, and (3) Hotel Dibbets (1856), later changed its name to NV American Hotel (1913) and Bellevue Dibbets (1932), still operating as Hotel Salak and are the only legendary hotels in Buitenzorg. This paper aims to support the preservation of architectural heritage in the city of Bogor, especially Hotel Salak as an inseparable part of the history of the city of Bogor by synergizing the study of conservation potential and the economic value of architectural heritage tourism (AHT). The methodology of this research is a case study of single identification of Hotel Salak Bogor as a bounded system of AHT. AHT stakeholders; The Tourism Office, Hotel Operators, and Academics must work together in conservation and tourism development, because AHT = conservation + tourism potential
SERVICE OPERATIONS MANAGEMENT FOR ENHANCING “HERITAGE” EMOTIONS AT HOTEL SALAK, BOGOR Hastjarjo Hastjarjo; Agus Prihanto; Nisa Rahmaniyah Utami
Jurnal Bisnis Manajemen Vol 23, No 2 (2022): September 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v23i2.2031

Abstract

We all know that a hotel must have a differentiation of service experience. But many hotels are historical buildings do not yet understand that they have a heritage competitive advantage, well. The "Heritage" hotel must improve the service profit chain with putting the 'heritage" to Customer Value (CV) equation: CVheritage = [Results + Process Quality (SQ) + Heritage Experience (HE)]/[Price + Cost]. This study focuses on the model choreography of a service delivery system to create and deliver a total embodied experience for customers. The model involves the choice of an operational strategy that consists of four areas: stageware (bricks and mortar), orgware (management systems), customerware (customer touch points), and linkware (system integration). The research question is "What improvements can be applied to improve the heritage customer experience at Hotel Salak Bogor". Novelty: This research is a best practice case study research in hotel service offering as strategic action that found “Service Operations Management Model: SOMM”. Research Methods: This research is a single intrinsic case study at Hotel Salak Bogor as a bounded system in which an event, program or activity exists. This qualitative case study is designed to better understand the concept of service process management for the hotel. The research stages are (1) investigation of strategic process, (2) identification of customer variability and service offerings, (3) decision of operational strategy choices. Finding/Results: The model choreography can be used to integrate the business
Co-Authors Agus Prihanto Agus Prihantono