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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JURNAL ECONOMINA Studi Ekonomi dan Kebijakan Publik Jurnal Bisnis dan Pemasaran Digital
Nyoman Dwika Ayu Amrita
Universitas Ngurah Rai, Bali, Indonesia
Economics, Econometrics & Finance Education Social Sciences

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MINAT MASYARAKAT DESA MENJADI ANGGOTA KOPERASI: PERAN KEPERCAYAAN DAN KUALITAS PELAYANAN Nyoman Dwika Ayu Amrita; I Made Putra Yasa
JURNAL ECONOMINA Vol. 1 No. 3 (2022): JURNAL ECONOMINA, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v1i3.145

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kualitas pelayanan terhadap minat masyarakat menjadi anggota koperasi. Penelitian ini dilakukan pada Koperasi Tani Mertanadi di Desa Pelaga, Kecamatan Petang, Kabupaten Badung. Metode penentuan sampel menggunakan non random sampling, dengan teknik pengumpulan data melakukan wawancara, kuesioner, observasi dan dokumentasi. Sampel dalam penelitian ini sebanyak 55 responden. Kuesioner tersebut kemudian ditabulasi dan diuji validitas dan reliabilitas. Uji asumsi klasik dilakukan setelah data memenuhi syarat validitas dan reliabilitas. Selanjutnya data dianalisis menggunakan analisis regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat masyarakat menjadi anggota koperasi pada Koperasi Tani Mertanadi di Desa Pelaga. Hasil penelitian juga menunjukkan bahwa secara simultan kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat masyarakat menjadi anggota koperasi pada Koperasi Tani Mertanadi di Desa Pelaga.
Optimizing Hospital Financial Performance Through Claims Management and Internal Control: Manah Shanti Mahottama Hospital, Bali I Made Darmada; Nyoman Dwika Ayu Amrita; Putu Gede Denny Herlambang
Studi Ekonomi dan Kebijakan Publik Vol 5 No 1 (2026): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v5i1.7206

Abstract

Purpose: This study aims to analyze strategies for optimizing the financial performance of Manah Shanti Mahottama Hospital, Bangli, Bali, by examining BPJS Health claim effectiveness and internal control robustness.Research Methodology: This study employed a mixed methods approach using a sequential explanatory design. Quantitative data were obtained from hospital financial reports for 2019–2025 and analyzed to examine the relationships among claim effectiveness, internal control robustness, and financial performance. Qualitative data were collected through in-depth interviews with 12 key informants to identify factors contributing to claim returns and operational challenges.Results: The findings indicate that effective BPJS Health claim management significantly improves hospital financial performance, while robust internal controls strengthen both claim effectiveness and financial outcomes. Claim returns averaged 8.73% annually and were mainly associated with incomplete medical records, INA-CBGs coding errors, and late claim submissions. These findings highlight the importance of integrated claim management, internal control, and operational improvement.Conclusions: Strengthening claim management and internal controls is essential for improving hospital financial sustainability. The findings support the development of the OPTIMA strategy as an integrated approach to improving claim processes, information systems, and adaptive management.Limitations: This study focuses on a single hospital, limiting the generalizability of the findings to other healthcare institutions.Contributions: This study contributes to hospital financial management literature by proposing the OPTIMA framework, which integrates process optimization, information technology, and adaptive management to strengthen claim effectiveness and financial performance.
STRATEGI INOVASI MODEL BISNIS UMKM FASHION LOKAL DALAM MENINGKATKAN DAYA SAING TERHADAP PRODUK THRIFT IMPORT STUDI KUALITATIF BERDASARKAN PREFERENSI DAN DAYA BELI GENERASI Z DI KOTA DENPASAR Ni Putu Lisna Ardityawati; Made Adi Suwandana; Nyoman Dwika Ayu Amrita
Jurnal Bisnis dan Pemasaran Digital Vol 6 No 1 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v6i1.7252

Abstract

Purpose: This study aims to analyze business model innovation strategies of local fashion MSMEs in improving competitiveness against imported thrift products based on Generation Z preferences and purchasing power in Denpasar City. The study addresses the increasing competitive pressure faced by local fashion businesses due to the growing popularity of imported thrift products among young consumers.Research Methodology: This study employs a descriptive qualitative approach. Data were collected through semi-structured interviews with local fashion MSME owners and Generation Z consumers in Denpasar City. Informants were selected using purposive sampling based on specific criteria, and data collection was conducted until reaching data saturation. The data were analyzed using thematic analysis to identify patterns related to consumer preferences, purchasing behavior, and business innovation strategies.Results: The findings indicate that Gen Z purchasing decisions are influenced by price, product quality, design uniqueness, local identity, and storytelling value. Although thrift products offer affordability, local fashion MSMEs can strengthen competitiveness through product innovation, digital marketing, customer relationship management, customization services, and cultural-based branding strategies.Conclusions: Business model innovation enables local fashion MSMEs to compete beyond price advantages by creating differentiated value through identity, exclusivity, and consumer experiences.Limitations: This study is limited by its qualitative approach and focus on MSMEs and Gen Z consumers in Denpasar City, which may restrict broader generalization.Contribution: This study contributes to the literature by providing insights into how local fashion MSMEs develop adaptive innovation strategies to respond to thrift market competition and changing consumer preferences.
FACTORS INFLUENCING KOREAN TOURISTS’ SOUVENIR PURCHASE INTENTION IN BALI: IMPLICATIONS FOR SOUVENIR MARKETING STRATEGY chaeeun kim; Nyoman Diah Utari Dewi; Nyoman Dwika Ayu Amrita
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1794

Abstract

Bali is one of the most prominent international tourism destinations in Southeast Asia, and tourism plays a vital role in supporting the regional economy. Tourist expenditures contribute not only to accommodation, transportation, and food services but also generate significant economic value through souvenir purchases. However, many local souvenir retailers tend to offer similar products to all visitors without sufficiently considering the consumption characteristics of tourists from different national backgrounds. This study aims to identify the factors influencing Korean tourists’ souvenir purchase intention and to propose practical strategies for enhancing souvenir sales in Bali. The research adopts a qualitative literature review approach by examining previous studies related to tourist consumption behavior, souvenir purchase intention, cultural authenticity, and digital marketing. The findings indicate that Korean tourists’ souvenir purchase intention is primarily influenced by cultural authenticity, visual design differentiation, gift-friendly packaging, digital media engagement, and perceived value. These results provide practical implications for souvenir retailers and tourism marketers in developing more effective marketing strategies targeting Korean tourists.  
Co-Authors chaeeun kim I Made Darmada I Made Putra Yasa Made Adi Suwandana Ni Putu Lisna Ardityawati Nyoman Diah Utari Dewi Putu Gede Denny Herlambang