Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Mulawarman (JIMM)
Deni Ari Firmanjaya
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS DESAIN SERTA HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HYUNDAI PADA PT ASIA MOBIL INTERNATIONAL DI SAMARINDA Deni Ari Firmanjaya
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.747

Abstract

Deni Ari Firmanjaya. This study aims to determine the quality, design and price of the Purchase Decision PT Hyundai Mobil. Asia Mobil International in Samarinda. Where the proposed three independent variables and the dependent variable, namely the quality, design and price act as independent variables and buying decisions serve as the dependent variable.This research was conducted by questionnaire to the consumer automobile and analyzed with regression. The first phase test validity and reliability of each variable. The second phase, regression of variable quality, design and price of the buying decision.The results showed that all of these variables together - the same influence on purchase decisions, but the design variables more dominant influence on buying decisions
Co-Authors