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All Journal Jurnal Ilmu Manajemen Mulawarman (JIMM)
Jusuf Kuleh
FAKULTAS EKONOMI DAN BISNIS
Economics, Econometrics & Finance

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PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN FROZENTO ICE CREAM DI SAMARINDA Chiquita Michel Debora Wayong; Jusuf Kuleh; Sri Wahyuni
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 4, No 3 (2019): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v4i3.4411

Abstract

Chiquita Michel Debora Wayong. Pengaruh Electronic Word Of Mouth, Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembelian Frozento Ice Cream di Samarinda. Pembimbing: Jusuf Kuleh dan Sri Wahyuni
Co-Authors Chiquita Michel Debora Wayong Sri Wahyuni