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All Journal Fokus Ekonomi SENTRALISASI Jurnal Pengabdian kepada Masyarakat
R.A. Marlien
Universitas Stikubank Semarang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE EFFECT OF BRAND ENGAGEMENT, BRAND IMAGE, AND BRAND AWARENESS ON CUSTOMER LOYALTY Wilda Khoirunnisa; R.A. Marlien
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.349 - 371

Abstract

Telkomsel is one of the best providers in Indonesia with loyal customers. Business competition is a challenge that must be faced by Telkomsel companies. Innovations to improve the quality of products and services are continuously carried out. This study aims to examine and analyze the effect of Brand Engagement, Brand Image, and Brand Awareness on customer loyalty. The respondents used in this study are Telkomsel customers who have or often interacted to provide comments on Telkomsel's Instagram and Facebook. Purposive sampling method was used for the sampling technique and obtained 133 respondents. The data analysis method used multiple regression.This study resulted in the findings that the variables Brand Engagement, Brand Image, and Brand Awareness have a positive and significant effect on customer loyalty.
PERLUASAN PANGSA PASAR PRODUK IKAN ASAP MELALUI DISAIN KEMASAN USAHA MIKRO IKAN ASAP KOTA SEMARANG R.A. Marlien; Lie Liana; Ignatius Hari Santoso; Bambang Suteja; Muhammad Ali Ma'sum
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i1.2241

Abstract

Potensi olahan mangut ikan manyung sebagai daya tarik Kota Samarang akan ditingkatkan menjadi Sentra pengolahan ikan asap dan menjadi salah satu destinasi wisata kota Semarang. Produksi baik secara kuantitas maupun kualitas hasil ikan asap khususnya ikan asap mangut yang sangat besar. Akan tetapi terkendala teknologi pengelolaan hasil produksi dan pengamasan produk akhir yang masih sederhana atau konvensional. Ikan asap yang sudah matang dan siap dijual hanya dibungkus plastik biasa, mengakibatkan ikan asap yang dikemas masih banyak mengandung uap air dan ketahanan produk hanya bertahan kurang lebih 3-5 hari. Kemasan bagi para pengrajin kurang mendapat perhatian penuh karena produk-produk ikan asap yang mereka hasilkan sudah ada pembeli yang menampungnya. Semua produk ikan asap yang dihasilkan pada hari itu semua sudah ada yang membeli. Hal ini yang menyebabkan mitra kurang memperhatikan fungsi dan tujuan kemasan. Para pengarajin kurang meperhatikan cara mengkemas produk olahannya karena mereka beranggapan bahwa setiap hari produksi ikan asap langsung dikirim ke pembeli.Kemasan merupakan salah satu solusi untuk menarik perhatian konsumen karena berhadapan langsung dengan konsumen. Pengemasan juga merupakan proses yang penting pada teknologi pangan. Kemasan utama produk pangan bertujuan untuk mencegah atau mengurangi kerusakan, melindungi produk dari bahaya pencemaran, dan meningkatkan nilai ekonomi produk.
Is it True Perceived Fairness can Improve Employee Performance ? Umar Bin Khotob; R.A. Marlien
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2740

Abstract

The performance of the State Civil Service Apparatus  can be used as a benchmark to determine the qualifications and competence of government employees, as a measure of public trust in the government. The purpose of this study was to determine the effect of psychological capital and Person Organization Fit  on performance by moderating perceptions of fairness at the Pati District Health Office. This research was conducted on employees at the Pati District Health Office with a population of 107 people. The sample takes the entire population to be used as a research sample. Data analysis used validity test with matrix components, reliability test with Cronbach alpha, multiple regression analysis, t test and r2 test with adjust r2 and moderation test. The results of the study concluded that psychological capital had a positive and significant effect on the performance of employees at the Pati District Health Office. Person Organization Fit has a positive and significant effect on employee performance at the Pati District Health Office. The perception of justice is considered unable to moderate the variables of psychological capital and Person Organization Fit on performance in the Pati District Health Office. 
Co-Authors Bambang Suteja Lie Liana . Muhammad Ali Ma’sum Santoso, Ignatius Hari Umar Bin Khotob Wilda Khoirunnisa