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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Fahrul Riza
Universitas Bunda Mulia, Jakarta
Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS GROWTH: THE MEDIATING ROLE OF BUSINESS PERFORMANCE Franz Jun Harbin; Fahrul Riza
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study examines the relationship between entrepreneurial orientation and business growth with the mediating role of sustainable and market performance in food and beverage of micro and small businesses. The study developed and empirically tested a structural model using data collected from the micro and small business entrepreneurs responsible for the day-to-day operations of the business located in Tangerang city and its surrounding area. The results show that entrepreneurial orientation positively affects business growth in emerging markets. Further, sustainability and market performance partially mediated the indirect relationship between entrepreneurial orientation and business growth. This study makes a novel contribution to the entrepreneurial orientation and business performance literature as it finds evidence that business performance is an effective way to transmit the firm's entrepreneurial orientation into business performance and to support the growth of micro and small firm assets. To grow, micro and small business managers need to have a proactive, innovative and risk-taking attitude in running a business. In addition, for businesses to have positive and consistent growth, business managers need to monitor business sustainability performance and market performance.
THE EFFECT OF STRATEGIC ORIENTATION ON THE BUSINESS PERFORMANCE OF CULINARY TRADERS IN BOGOR Verawati Setiawan; Fahrul Riza
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze the effect of entrepreneurial orientation, growth orientation, and market orientation on the business performance of food and beverage business actors in Bogor with brand orientation as an intervening variable. The sample used in this study were all culinary traders in Suryakencana Bogor culinary tourism totaling 97 respondents. This study uses quantitative data analysis methods, the data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM) using software SmartPLS version 3.3.9. The results of the analysis carried out stated that entrepreneurial orientation and growth orientation had a positive and significant effect on business performance. Market orientation is not having significant effect on business performance. Brand orientation has no mediating effect on entrepreneurial orientation, growth orientation, and market orientation on business performance.
Co-Authors Franz Jun Harbin Verawati Setiawan