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Cybercultures dan Perubahan Sosial: Sebuah Tinjauan Pragmatis Terhadap Fenomena Cybercultures Moh. Rusnoto Susanto
Dekonstruksi Vol. 9 No. 01 (2023): Jurnal Dekonstruksi Volume 9
Publisher : Gerakan Indonesia Kita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54154/dekonstruksi.v9i01.126

Abstract

Peran cybernetic dengan berbagai aspek yang muncul sebagai sebuah konsekuensi perubahan sistem sosiokultural ketika dunia virtual mendominasi dunia realitas sehingga dapat dikatakan menjadi semacam ‘dunia kedua’ masyarakat kontemporer. Visi baru masyarakat kontemporer terkesan melekat pada budaya urban sebagai bagian yang terintegrasi dengan perkembangan perilaku sosialnya. Dalam konteks fenomena cybercultures semua relasi sosial dipertemukan di medan sosial tanpa batas melalui fasilitas virtual reality yang memiliki aksesiblitas tinggi mempertemukan semua aktivitas masyarakat global dengan berbagai jejaring serba digitalized. Tujuan penyusunan artikel ini untuk memaparkan suatu kajian pragmatis dalam mencermati perubahan sosial dalam konteks menguatnya fenomena cybercultures. Jenis penelitian ini deskriptif kwalitatif melalui Base Practice Method dengan pendekatan fenomenologi. Pendekatan ini digunakan sebagai pisau analisis kajian pragmatism untuk mengurai hasil refleksi perubahan sosial yang ditinjau secara kritis terhadap fenomena cybercultures. Hasil analisis yang disampaikan diantaranya: (1) mengemukakan kajian pragmatism melalui refleksi kontekstual melalui studi poskolonial dan perubahan sosial, (2) Munculnya relasi perubahan sosial melalui kajian dalam bentuk refleksi paradigmatik teori simulacra Baudrillard dan pandangan hermeneutik Gadamer tentang perubahan sosial yang dipicu fenomena cybercutres.
DEVELOPMENT OF A PROTOTYPE FOR THE REDESIGN OF A SIGNATURE LEATHER BAG FEATURING TRADITIONAL INDONESIAN MOTIFS USING THE AESTHETIC FOLLOW FUNCTION (AFF) APPROACH Moh. Rusnoto Susanto; Mita Purbasari Wahidiyat; Lusiana Lusiana; Bayu Rahmat Setiadi; Zainul Faizien Haza; Nurcholish Arifin Handoyono
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 4 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i4.452

Abstract

The transformation of the creative industry demands the development of products that are not only functional but also possess a cultural identity and aesthetic value capable of enhancing competitiveness in the market. This study aims to develop a prototype of a redesigned leather bag—a flagship product of CV Quwalli Leather by integrating traditional Indonesian songket woven fabric using an “aesthetic follows function” approach. The methodology employed is Research and Development (R&D) with a Practice-Based Research (PBR) approach, which positions design practice as the primary instrument for knowledge creation. The research stages include material exploration and analysis of existing products, concept and design development, prototype production, as well as prototype testing and evaluation. The results indicate that songket possesses strong visual and symbolic value; however, structural limitations mean this material is better suited as a semi-structural element, while leather serves as the primary structure ensuring the product’s strength and durability. The design process resulted in a hybrid model that integrates function, structural aesthetics, and cultural identity in a cohesive manner. Ergonomic and durability testing showed that load distribution remains optimal and the product’s form stability can be maintained through a lamination system and material reinforcement. User evaluations indicate that the incorporation of songket enhances perceptions of the product’s exclusivity, uniqueness, and cultural value. The research findings confirm that the “aesthetic follows function” approach is effective in integrating cultural heritage into contemporary product design without compromising functionality and performance. The resulting prototypes serve not only as craft-based fashion products but also as a medium for cultural representation capable of enhancing added value, product differentiation, and the competitiveness of the culture-based creative industry in the global market.