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The Analysis of Visual and Verbal Expressions of FIJI Water Sports Cap Posters Kevin Jonathan; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 3 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.3.525-532

Advertisement is made to persuade consumers to purchase a certain product. To have a successful persuasion, advertisers must pay attention to the major components of the advertisement, like verbal and visual expressions. In this paper, we analyze the messages that FIJI Water Sports Cap wants to convey in its posters, and how they are supported by the use of verbal and visual expressions. To reveal the meaning of the posters, we use Chandler’s theory of process of signification and the supporting theory of metaphor. Our findings show that the messages in FIJI Water Sports Cap posters are related to its naturalness and the benefit of consuming it. The messages are produced in the second level of process of signification or the connotation level. The findings also reveal how visual elements of the posters support the messages that FIJI Water Sports Cap wants to convey.

Dehumanization in Attack On Titan Vanessa Cicilia Halim; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 3 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.3.571-578

Manga is a Japanese comic that has its own genres, one of the most famous is shōnen. Attack on Titan is one of the most popular shōnen manga in the world, with a science fiction theme. Through this study, we want to analyze the dehumanization in the manga series by Hajime Isayama. We want to find out what forms of dehumanization occur and the reasons why the dehumanization happens to the victims, the Eldians. We use the theory of animalistic and mechanistic dehumanization to identify the forms of dehumanization in the manga. In addition, we also use the theory that state power increases dehumanization to find out the reasons that dehumanization happens. Based on our analysis results, victims treated like animals do not have human rights, are considered low class, and get persecuted. Victims treated like objects are considered "tools" to achieve goals, something that can be exchanged or destroyed, and ignores the victim's feelings. Meanwhile, the Eldians get dehumanized because they feel powerless and are considered a potential threat by the dehumanizers. It shows that dehumanization is a negative phenomenon that occurs due to differences.

Men and Woman as Victims of Patriarchy in Ika Natassa’s Books: Critical Eleven & Divortiare Trilogy Yogie Rukwanda; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.162-170

In this paper we intend to analyze the victimization of patriarchy toward two genders at the same time, male and female, that previously was only considered as a system that oppresses women due to its characteristics that put men in a more superior position. We analyze the behavior of the main characters from two Ika Natassa’s books Critical Eleven and Divortiare Trilogy that allegedly embody the patriarchal values in their behaviors on a daily basis that later could victimize them in its practice. In analyzing the books, we use the traditional Javanese patriarchy values such as 3M, kanca wingking, and benggol & bonggol. We divide the analysis into two parts. In the first part, we analyze how patriarchal ideology affects the lives of the two main female characters, Alex and Anya, where they had to keep up with the expectations of becoming the ideal traditional wife and how it put them in hard times. In the next part, we analyze how the patriarchal ideology surprisingly also affects the husbands of the main female characters. The finding shows that patriarchal ideologies surprisingly oppresses not only the wives but the husbands as well.

The Denotative and Connotative Meanings on the Advertisement of iPhone 13 Relax, It’s Iphone Verenia Vivian Yip; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol. 11 No. 3 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.3.457-464

A creative and innovative advertisement is required by a company to attract customers. So, advertisers must utilize an attractive technique to convince the viewers to buy their products and they need to deliver the messages to the customers. To deliver the messages, advertisers employ semiotic modes such as visual mode, linguistic mode, and gestural mode. We analyze the denotative and connotative meanings as expressed through the semiotic resources used and the messages delivered in the iPhone 13 Relax, it’s iPhone video advertisement. We use the theory of the process of signification by Chandler (2017) and semiotic mode as supporting theory. The denotative and connotative meanings of the advertisement is that the iPhone 13 has three features namely water-resistance, long battery life, and durability. The messages that these advertisements create is a brand myth, that is, people do not have to worry when they use iPhone 13 in an unfavorable situation.

Negative Parenting Styles in the Second Anime Adaptation of Fruits Basket the Series (2019 - 2021) Vania Valencia; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 2 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.2.167-174

This paper explores the negative parenting styles employed in the second anime series adaptation of Fruits Basket (2019 - 2021) and the effects on the children, focusing on Ren Sohma, Akito Sohma’s mother, and Isuzu Sohma’s parents as well as the two children. The main theory in this analysis is the parenting styles theory by Diana Baumrind, Eleanor Maccoby, and John Martin. While Ren Sohma’s extreme competitiveness, abuse, and neglect resulted in Akito's emotional hunger, violent tendencies, and rebellion, Isuzu’s parents’ superficial care, abuse, and abandonment led to Isuzu’s low self-worth and self-isolation. This study proves that although both children suffer from authoritarian and neglectful parenting, the different methods that their parents employ lead to different results. Thus, this analysis highlights the long-lasting effects of the negative parenting styles and the varying impacts they have on children.

Exploring Narrative Structure and Immersion in the Game OMORI: Unpredictability and Trauma as Guiding Principles Deanya Parahita Nauraputri Dewanto; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.291-298

This study analyzes the narrative structure of OMORI, a 2020 psychological horror RPG by Omocat, focusing on its portrayal of trauma through the protagonist Sunny. Incorporating Bal’s (2017) narratology and Wei’s (2011) narrative framework, this study examines techniques that contribute to unpredictability and trauma-driven narrative. Using Bermejo-Berros et al.’s (2022) narrative tension theory and Green and Brock’s (2000) transportation theory, the study reveals how each technique, respectively, incites immersive horror and emotional connection in players. Unpredictability can create immersive horror through narrative tension, whereas trauma-driven narrative may create an emotional connection by making the players sympathize with the character. Through its placement and presentation of sequences, the game evokes cognitive and emotional responses in players. The narrative structure in OMORI highlights the impact of unpredictability and trauma-driven narratives in game storytelling. Analyzing the game’s sequences and mechanics reveals their role in creating profound emotional experiences for players.

Symbolic Representation of War in Grave of the Fireflies (1988) Jessica Angelina; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 1 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.1.68-75

The evolution of animation has been closely tied to pop culture, particularly Japanese anime which significantly influences global animation. With over 430 anime production studios in Japan, Studio Ghibli has emerged as one of the most popular anime studios. Its popularity is partly due to its exploration of themes related to humanity and environmental issues, including war. Reflecting on the fact of how the film has served as a medium to criticize the war, Studio Ghibli confidently implied it in some of its films, one of which is Grave of the Fireflies (1988). This thesis goes beyond recent studies that focus solely on fireflies as symbols of wartime conditions. The broader symbolism used in Grave of the Fireflies will be analyzed to see the impact of war in physical and mental aspects before and after the war. By applying symbolism in war film theory to analyze physical and mental aspects, it shows the characters’ struggles, fears, aspirations, and sacrifices through symbols that appear throughout the film. Moreover, the findings indicate that all of the symbols used in this film have evolved into two opposing conditions: hopefulness and hopelessness.

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