Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Kata Kita: Journal of Language, Literature, and Teaching
Cindy Fransisca Santoso
Petra Christian University
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Representation of Single Father Image in McDonald's: Still My Little Girl Advertisement Cindy Fransisca Santoso
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 3 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.3.444-449

Abstract

Many advertisements employ gender stereotypes to attract people nowadays. If advertisers continue to employ and display a specific gender in their advertisements, it might lead to gender bias. Through verbal and visual expressions in McDonald's: Still My Little Girl advertisement, this study seeks to discover a depiction of a single father, and he can replace the mother's role in the family. The writer uses semiotic theory and a qualitative approach to analyze the data. The findings indicate that a father who is portrayed as the main character can replace the role of a mother in performing household tasks and dealing with his daughter's sensitive situations.
Co-Authors