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All Journal Journal of Institution And Sharia Finance
Puspa Indah Mulfi
Institut Agama Islam Negeri Palopo
Economics, Econometrics & Finance

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Analysis of Factors Affecting Customer Decision to Saving at Bank Sharia Indonesia, Palopo City Puspa Indah Mulfi
Journal Of Institution And Sharia Finance Vol 5, No 1 (2022): JUNI
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v5i1.3359

Abstract

The results of the study show that: (1) knowledge (X1) has a positive and significant effect on customers' decisions to save at BSI because the tcount is 2.562 > ttable 1.664 and sig. 0.012 <0.05 or in other words H0 is rejected H1 is accepted. (2) Service (X2) has a positive and significant effect on customers' decisions to save at BSI because the tcount is 2.150 > ttable 1.664 and sig. 0.035 <0.05 or in other words H0 is rejected H1 is accepted. (3) Promotion (X3) has a positive and significant effect on customers' decisions to save at BSI because the tcount is 2.105 > ttable 1.664 and sig. 0.038 <0.05 or in other words H0 is rejected H1 is accepted. There is an influence between the variables X1, X2 and X3 on Y which can be seen from the results of the coefficient of determination test which shows an Adjusted Square value of 0.178 equivalent to 17.8%. This means that 17.8% of customers' decisions to save at BSI are influenced by knowledge, service and promotion. Then 82.2% was influenced by other factors not explained in the study.
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