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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Asian Journal of Technology Management (AJTM) Journal Integration of Social Studies and Business Development
Putranto, Nur Arief Rahmatsyah
School Of Business And Management, Institut Teknologi Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Journal : Journal Integration of Social Studies and Business Development

 1 
Assessing Employee Engagement Level in FnB Service Industry: Case Study PT XYZ Indonesia Azzahra, Hasna Rahmi; Putranto, Nur Arief Rahmatsyah
Journal Integration of Social Studies and Business Development Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i2.101

Abstract

The food and beverage service industry has grown rapidly in Bandung region over the past ten years. The industry itself is a customer-focused industry. In this regard, employees are a valuable asset for a company. Therefore, a company needs to have employees engaged in their workplace. The ability of engaged employees to assist the business in numerous ways, particularly concerning sustainability, has also been demonstrated. As a holding company founded in 2017, PT XYZ manages six cafe branches in Bandung and Cimahi. During an interview, the human resources manager stated that in 2022, the turnover rate increased by 4% compared to the previous year in 2021, when there were no resignations at all. Apart from that, many employees are content to stay in the company. In addition, the company had never conducted an employee engagement assessment to measure employee engagement to the company since it did not have the tools while measuring employee engagement is considered important for improving its overall performance. The researcher chose the Aon Hewitt employee engagement model to measure employee engagement because it can classify and identify facets of employee engagement consisting of “say, stay, strive.” The model can also determine which drivers influence an employee’s engagement or disengagement. A Likert scale-based questionnaire from 1 to 6 was distributed to 122 employees as part of the research’s quantitative methodology. The study’s findings indicate that 81% of PT XYZ employees are highly engaged, with an average of 80% of employees representing “say, stay, strive.” In addition, diversity and inclusion is a driver that influences employees to be engaged, with a value of 92.37, while the last-ranked driver is a risk, with a value of 64.69.
The  Influence of Employer Branding Dimensions on Generation Z Women’s Intention to Apply For a Job with Person-Organization Fit as Mediating Variable: A Study of Bandung Institute of Technology Fadilah, Anditha Nur; Putranto, Nur Arief Rahmatsyah
Journal Integration of Social Studies and Business Development Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i2.110

Abstract

An organization's innovation potential is highly correlated with its ability to use its intellectual and organizational knowledge resources. Consequently, hiring high-potential individuals is one of the key issues for businesses looking to maintain a competitive advantage in the sector. However, the workforce is experiencing a demographic shift as Generation Z enters the job market in significant numbers. Given that Generation Z will ultimately dominate the workforce, this demographic shift poses a long-term challenge for businesses to understand their demands, preferences, and factors impacting their interest in applying for jobs. Additionally, establishing gender equality and increasing the involvement of women in the workforce are top recruitment goals for businesses today. In light of these circumstances, this study examines how different aspects of employer branding influence Generation Z women's intention to apply for a job and whether the person-organization fit plays a mediating role. The research employs a quantitative approach, distributing questionnaires to 335 female students of Generation Z at Bandung Institute of Technology, which will be analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling). The findings demonstrate that within the context of Generation Z at Bandung Institute of Technology, four of the five employer branding dimensions—development, economic, application, and interest value—significantly and positively impact the intention to apply for a job. However, the study also indicates that person-organization fit does not act as a mediating variable in this regard. This research offers valuable insights to companies, allowing them to improve their existing employer branding strategies and enhance their recruiting and talent acquisition approaches. By effectively attracting, engaging, and retaining Generation Z women in the workforce, companies can foster greater gender diversity and equality in the present job market.
Co-Authors Anindya Tiara Widayanti, Anindya Tiara Aprillia, Karina Ardhito, Himawan Nur Aria Bayu Pangestu Azzahra, Hasna Rahmi Ediwan, Meilia Fadilah, Anditha Nur Ghazali, Achmad Handayati, Yuanita Hastuti, Primananda Teguh Kartini, Tini Magistra, Aldilla Manuella, Lumban Tobing Amanda Nuraeni, Shimaditya Nurdin, Cuet Mutia Muhamad Prasetyanti, Layung Anindya Wibisana, Anindita Widiarini, I Gusti Ayu Diah Wisesa, Anggara Yusuf Budiman, Yusuf Zuliah, Gilari Ratna