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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer
Haris Ihsanil Huda
Universitas STEKOM
Decision Sciences, Operations Research & Management

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Sistem Informasi Anggaran Pendapatan Dan Belanja Sekolah Pada Smk N 1 Kendal Dengan Metode Bottom-Up Berbasis Web Laksamana Rajendra Haidar Haidar; Haris Ihsanil Huda; Edy Siswanto
Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol. 2 No. 1 (2022): Maret : Jurnal Teknik Mesin, Elektro dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/teknik.v2i1.144

Abstract

Currently SMK N 1 Kendal is still recording school income and expenditure budgets manually, but the more stringent accountability reporting on the use of the budget, it is necessary to have an information technology system that is efficient, useful and makes it easier for the treasurer to process and report the revenue and budget budgets. school shopping. This study aims to implement a school income and expenditure budget information system application with a web-based bottom-up method so that the process of recording school income and expenditure data is more effective. The application that will be used is developed using Macromedia Dreamweaver 8 as a coding tool and MySQL as the database. With the implementation of this school income and expenditure budget information system, errors and loss of income and expenditure data will be minimized at SMK N 1 Kendal, besides the time required to obtain the required data will be much faster and more accurate. The process of reporting receipts and expenses automatically aims to make it easier for users. In addition, the time required to complete the school income and expenditure budget report will be much shorter.
Pengaruh Social Media Marketing, Brand Trust, dan Social Media Engagement terhadap Keputusan Pembelian Jasa Wedding Organizer: Studi Kasus Jasa WO Naza Collection Erinda Anasia Anasya; Haris Ihsanil Huda
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5246

Abstract

This study aims to analyze the influence of Social Media Marketing, Brand Trust, and Social Media Engagement on purchasing decisions for Wedding Organizer services at Naza Collection. The background of this research stems from the increasingly competitive wedding service industry in the digital era, where consumers heavily rely on online information before making purchasing decisions. The research method used is quantitative with a survey technique through distributing questionnaires to 102 respondents who are consumers or potential consumers who have interacted with Naza Collection's social media. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that: (1) Social Media Marketing has a positive and significant effect on purchasing decisions with a path coefficient of 0.252 (P-value < 0.001, f² = 0.094); (2) Brand Trust has a positive and significant effect with a path coefficient of 0.441 (P-value < 0.001, f² = 0.288) and is the most dominant factor; (3) Social Media Engagement has a positive and significant effect with a path coefficient of 0.206 (P-value 0.021, f² = 0.064); (4) simultaneously, the three variables have a significant effect with an R-square of 0.345 (moderate category). These findings confirm that Brand Trust is the key driver in encouraging purchasing decisions for Wedding Organizer services, thus companies are advised to focus on building brand trust through consistency in service quality and information transparency on social media.
Co-Authors Erinda Anasia Anasya Laksamana Rajendra Haidar Haidar Siswanto, Edy